Google Analytics Specialist

Responsibilities : - Implement, configure, and manage Google Analytics 4 (GA4) for our websites and digital properties. - Develop and maintain comprehensive GA4 reporting and dashboards to track key performance indicators (KPIs). - Conduct in-depth data analysis within GA4 to identify trends, patterns, and opportunities for improvement. - Configure and customize GA4 settings, including events, conversions, audiences, and custom dimensions/metrics. - Ensure accurate data collection and integrity within Google Analytics. - Integrate Google Analytics with other marketing platforms, including Google Ads. - Analyze Google Ads campaign performance within Google Analytics to optimize ad spend and ROI. - Provide actionable insights and recommendations based on data analysis to various stakeholders across the marketing and product teams. - Create and present clear and concise reports and presentations summarizing key findings and recommendations. - Stay up-to-date with the latest features and updates in Google Analytics (both Universal Analytics and GA4) and other relevant analytics tools. - Collaborate with the marketing team to define tracking requirements for new campaigns and website features. - Troubleshoot data discrepancies and implementation issues within Google Analytics. - Explore and leverage other analytics tools such as Adobe Analytics (if applicable). - Contribute to the development of our overall web analytics Skills & Experience : - 4-6 years of relevant and hands-on experience as a Google Analytics Specialist. - Strong expertise in Google Analytics 4 (GA4) implementation, configuration, and reporting. - In-depth knowledge of GA4 data analysis techniques and methodologies. - Proficiency in using analytics tools, with a primary focus on Google Analytics and familiarity with Adobe Analytics is a plus. - Solid understanding of Google Ads integration with Google Analytics and experience in analyzing Google Ads performance within GA. - Experience in setting up and managing goals, events, and conversions within Google Analytics. - Ability to create custom reports and dashboards to visualize data effectively. - Strong analytical and problem-solving skills with the ability to interpret complex data and extract meaningful insights. - Excellent communication and presentation1 skills, with the ability to convey2 data-driven findings clearly and concisely. - Strong attention to detail and a commitment to data accuracy. - Ability to work independently and as part of a : Navi Mumbai (Ghansoli), Maharashtra, India Notice Period : Immediate to 30 Days (ref:hirist.tech)

Location: navi-mumbai, IN

Posted Date: 4/18/2025