Head of Supporter Engagement

Grade: 1- Senior Leadership Team/Senior Specialist Contract type: Permanent Hours : Full time. 37.5 hours/week. Responsible to: Deputy Director of Fundraising Direct reports: Community & Events Manager, Retention Manager, Acquisition Manager, Legacy Marketing Manager, International Relationship Manager. Location: HQ in Truro, Cornwall (Hybrid) or Remote (UK only) Travel: Required to attend donor or team conferences/meetings up to 4 times a year. Travel to HQ in Truro, Cornwall, approx. 4 x per year. Main role and responsibilities As the driving force behind our UK public fundraising and international giving network— including our 13 incredible ShelterBox affiliates — this role represents a unique opportunity to shape and elevate our fundraising strategy. It's about inspiring leadership, strategic innovation, and maximising every opportunity to grow support for our work. ShelterBox is entering an exciting phase of public fundraising investment. As we focus on improving our audience focus and scaling our evergreen acquisition, we need an agile, learning focused leader to head up this successful team. As Head of Supporter Engagement, you will lead the development and execution of our fundraising strategy across key disciplines, including Individual Giving (Retention and Acquisition), Legacies, Community Fundraising, and International Giving. Through an audience-first mindset, optimised supporter journeys, and high-performing, integrated campaigns, you will drive growth in sustainable, unrestricted income. In moments of major disaster, you’ll maximise giving, ensuring our lifesaving aid gets to where it needs to be. Reporting to the Deputy Director of Fundraising, this leadership role is pivotal to our success. You’ll be a key member of the ShelterBox senior leadership team, contributing not just to the FundComms directorate but to the wider organisation. With an innovative and collaborative mindset, and the ability to cultivate strong stakeholder relationships, you’ll unlock new opportunities and help take our impact to the next level. Who are we looking for? We need an inspiring leader with a proven track record in public fundraising. Someone who will thrive when shaping strategy, and who can collaborate to create brilliance and empower your teams to innovate. You will cultivate a high performing team through a period of change as we test and learn our way into a multi-channel multi-product portfolio, driven by a lifetime value methodology. Vitally, you will think as much of our donors as we do. If you are a self-starter who thrives in a fast-paced environment, managing multiple deadlines while working closely with colleagues to achieve transformative outcomes, this is your chance to make a significant impact. Experience in a public fundraising leadership role within the charity sector is essential, along with a deep understanding of contemporary fundraising trends and how to apply them effectively. Join an ambitious, supportive team dedicated to ensuring that no one goes without shelter after disaster. Duties will include but not be limited to: - Develop and implement an ambitious public fundraising strategy for UK audiences and lead our international giving strategy, in line with ShelterBox’s overarching objectives. · Know your audience and your market. Drive income growth, retention, and acquisition through compelling campaigns and exceptional supporter journeys. · Ensure a diverse and impactful portfolio of fundraising products, fostering innovation and optimisation. · Oversee the rollout and optimisation of our Gifts in Wills strategy, embedding legacy giving as a fundamental part of our fundraising culture. · Work collaboratively with the Digital Team to maximise digital channels for supporter engagement and acquisition, and scaling evergreen digital ad campaigns to boost income. · Lead major disaster public fundraising appeals. · Strengthen engagement and growth across our global affiliate network, and help shape the future of international giving. · Work with the Community & Events Team to enhance our relationship-driven approach, building inspiring supporter journeys and compelling propositions, and maximising our work across Rotary Clubs and Districts. · Partner with the Head of Fundraising Operations to identify system improvements that enhance our audience understanding to drive income growth and supporter experience. · Use data and insights to drive strategic decision-making and performance optimisation. · Work closely with the Head of Philanthropy & Partnerships to identify opportunities to collaborate and to feed a pipeline of high-level support. · Lead and inspire a talented team, setting clear objectives and fostering a culture of excellence. · Manage financial processes, budgeting, and reporting with precision and accountability. · Represent ShelterBox as required and always work in line with our aims and values. · Adapt to major disaster situations, occasionally working evenings and weekends at short notice. · Other duties as may be assigned by your line management. Interviews are due to commence from 14th May on Teams.

Location: Truro, GB

Posted Date: 4/12/2025