Marketing Manager

About the Role I'm currently partnering with a UK transport organisation to recruit a Marketing Manager specialising in their coach travel division. This is an excellent opportunity to join a well-established brand that's revolutionising how people travel across Britain. Key Responsibilities As Marketing Manager, you will: Develop compelling marketing campaigns that encourage potential customers to switch from car to coach travel Contribute to the company's 3-year Marketing Strategy and Customer Experience Strategy Lead delivery of brand, partnerships and student marketing activity for the coach division Ensure all campaigns are built on robust research and customer insights Work closely with Commercial teams to align campaign activity with business priorities Collaborate with Performance Marketing and Content teams to integrate brand strategy across organic channels Partner with Marketing Services and Ecommerce teams to deliver seamless customer experiences both physically and digitally Manage production processes to ensure campaigns are delivered on time and within budget Support development of presentations to gain buy-in from senior stakeholders Implement measurement frameworks to track KPIs and extract insights for future campaigns Monitor industry trends and identify new marketing opportunities Build strong relationships with external agencies and internal stakeholders Manage campaign budgets effectively The Ideal Candidate You'll be reporting to the Senior Brand Marketing Manager and will need: Proven experience in brand marketing and campaign management Strong analytical skills with the ability to translate data into actionable insights Experience working collaboratively across multiple departments Excellent stakeholder management abilities Creative thinking with a strategic mindset Budget management experience Knowledge of the travel or transport sector (desirable)At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data

Location: Balsall Heath, GB

Posted Date: 4/4/2025