Paid Media Consultant

About Our Client: A UK-based performance-driven marketing agency specializing in paid media services, including PPC and paid social campaigns. They focus on creating commercially underpinned strategies that drive profit and sales, measuring beyond the click to ensure every pound spent delivers tangible value. Their comprehensive growth services encompass market research, conversion rate optimization, and landing page creation, tailored to both B2B and B2C clients. Job Description: As a paid media consultant, you will be responsible for growing the clients business, profitably via ads. You will take ownership and accountability for this and bring your enthusiasm to their growth journey. You will be proactive in sharing insights from your performance to give the client the agility to capitalize on opportunities and react quickly to shifts in performance. You will understand what is a profitable acquisition cost for them and deploy activity and optimizations that achieve it. You wont settle when performance is established, you look at whats next to grow further and you are ahead of the client in noticing performance drops, issues, and understanding why theyve happened and how to correct them. End-to-end you are responsible for the clients spend and making it go as far as it can for them. Specific Skills Creating and managing campaigns in Google, Meta, and Microsoft Writing ad copy and briefing in ad creative where required Analysing performance in channel and also with Google Analytics Analysing broader behaviour and performance with tools such as Hotjar andMicrosoft Clarity Forecasting performance and reporting Managing the balance between growth and profitability in-line with the clients business goals Building the client relationship to ensure retention, reduce churn and increase partnership opportunities 3 years experience hands-on managing campaigns Previous experience owning the client relationship, leading on calls and communications Experience with GA4, Google Tag Manager and Google Data Studio Experience working with the Google ecosystem, sheets, docs and gmail Demonstrable examples of being entrepreneurial or a self-developer Generally commercially aware and able to discuss broader business Able to manage your own time effectively A specialism or passion for one particular area of paid media i.e copywriting, data analysis Experience using Shopify and WooCommerce Bought into Smart Bidding / native automation in PPC and paid social Being able to create Unbounce pages would be a bonus

Location: Western Cape, ZA

Posted Date: 3/12/2025