Marketing Manager - Human Capital Management (HCM)

Want to work for a leading ANZ technology provider and systems integrator? Enjoy developing and executing marketing strategies and activities that drive business growth? Love making a direct impact working with a passionate and talented team? Our Marketing Department is responsible for creating awareness, demand, and leads for the solutions and services Fusion5 offers, which help businesses overcome their challenges, discover opportunities to thrive, and ultimately, make their potential reality. We need an experienced, creative, and strategic marketing professional who is proficient in delivering campaigns that target decision makers and influencers with demand generation messaging relating to Payroll, Time & Attendance, and HR technology. Based in our Melbourne CBD office, you will design and execute marketing programs that drive agreed net-new sales, profit, and market share outcomes for your Fusion5 stakeholders, while also working collaboratively with the other Fusion5 Marketing Managers to create opportunities for cross-sell and up-sell. You will: Lead the marketing strategy and execution for the Jemini HR & Payroll, & our other HCM solutions Contribute to the enablement of Business Development Representatives by supplying them with relevant content, assets, and other tools to aid with prospecting Leverage internal Subject Matter Experts and other resources to create marketing content and campaigns that attract prospective buyers Manage relevant stakeholders both in and outside the business to achieve agreed marketing and business goals Utilise an insights-led and data-driven approach to all marketing activity. Accountabilities: Delivering a constant pipeline of MQLs Reporting to Stakeholders monthly on performance and outcomes of marketing activities Playing a key role in maintaining a positive, supportive culture within the Fusion5 marketing team Managing the marketing budget for your area of responsibility. The ideal person for this role will be: Experienced in demand/lead generation for Payroll, Time & Attendance and HR Solutions A strong marketing all-rounder, with a ‘muck-in’ attitude A natural collaborator, with the ability to engage, influence, and manage a range of stakeholders from Senior Leadership to Subject Matter Experts, to relationships within the Marketing Team Confident communicating both verbally and in writing Knowledgeable in the use of Marketing Automation to create multi-touch campaigns that incorporate email, social media, website content journeys, and events (digital and in-person), as well as developing nurture campaigns Curious and willing to look for and embrace innovative ideas A team player committed to contributing to an encouraging, understanding, kind, loyal, and fun culture. This is an outstanding opportunity for an experienced B2B Tech marketer looking to take greater ownership of their craft and embrace a role that offers leadership and creative freedom, coupled with strategic and commercial foundations. In return you’ll enjoy being part of an established Marketing team that is wholeheartedly valued and backed by the business, join a company that has been established for over 20 years and which continues to grow in strength, and receive a competitive salary and benefits package as the icing on the cake to knowing you’re doing work that truly makes a difference. Sound like the change you need? Get in touch - let’s talk. makingpotentialreality

Location: Middle Park, AU

Posted Date: 3/1/2025