Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for overseeing the development and execution of digital marketing strategies to support the overall business objectives. Key Responsibilities: Developing and managing digital marketing campaigns across various channels such as social media, search engines, email, and mobile platforms. Optimizing web content for SEO strategies and overseeing the management of website updates. Utilizing analytics tools to monitor, adjust, and report on campaign performance. Creating engaging content for different platforms to attract and retain customers. Managing online brand and product campaigns to raise brand awareness. Maintaining effective internal communications to ensure that all relevant company functions are informed of marketing objectives. Staying current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics. Education and Certification Requirements: Candidates for the position of Digital Marketing Specialist typically need to have a strong educational foundation in marketing or a related field, paired with practical experience. The specific requirements include: A Bachelors degree in Marketing, Communications, Information Technology, or Business. Professional certifications such as Google Analytics Certification and Google Ads Certification which are advantageous and sometimes required. Proven experience in digital marketing, which may include internships or previous job roles in a similar field.

Location: South Africa, ZA

Posted Date: 2/24/2025