Head of Brand and Marketing

BankVic Head of Brand & Marketing To build healthy communities that are financially, socially and environmentally sustainable Why BankVic Visit website Established by Police in 1974 to improve the financial well-being of Victoria Police and their families, BankVic has since grown to over 120,000 members, and over $3Bn in assets, welcoming Emergency and Health workers to our member base. BankVic is a certified B Corp and 100% member-owned - which means all profits are reinvested to provide a better banking experience for our members, as well as supporting them in the work they do and the communities they serve. About the role The opportunity: Reporting into the Chief Product & Marketing Officer, the Head of Brand and Marketing will play an integral role in driving the development and delivery of BankVic’s integrated brand and marketing strategies that support BankVic’s growth. This strategic yet hands-on role requires a strong, creative leader with a results-orientated mindset. Leading a team of five, the Head of Brand and Marketing will lead and develop the BankVic’s brand and marketing strategy, brand purpose, campaign activities, administration and the optimisation of BankVic’s marketing automation platform and paid media platforms and member engagement programs. Responsibilities include, but are not limited to Develop and implement BankVic’s brand and marketing strategy, oversee budget management, and inspire and lead a high-performing team. Champion the BankVic brand internally to ensure internal alignment of our brand story. Oversee the program of campaign activities to drive acquisition and engagement. Foster advocacy and deepen relationships among BankVic’s membership base through insight-driven member engagement programs. Oversee contract negotiation and management of key sponsorship partnerships. Develop and implement marketing performance framework for effective tracking of marketing activity and spend. Who we are looking for: We are looking for someone who will have at least 10 years of experience in the marketing industry, and more recently in a leadership role. You have a strong commercial focus and extensive experience working in a highly regulated and complex business environment, preferably within financial services. Proven leadership skills and experience in leading and mentoring teams. Demonstrated experience in developing and delivering insight-led, integrated marketing programs. Strong communication and presentation skills, with ability to influence Executive team members. Experience in developing and implementing content marketing strategies. Excellent copywriting skills. Strong analytical skills, leveraging data to optimise marketing plans. Project management expertise with the ability to balance multiple priorities and deadlines. Solid understanding of CRM, marketing automation systems, digital analytics, and how to drive and measure results across digital and offline channels. What we can offer: Additional five days Lifestyle leave. Generous parental leave provisions. 2 days paid volunteer leave. Discounts and savings off a range of our products and services. Ambulance Victoria Membership reimbursements. Hybrid working environment. Ongoing professional development with access to study leave. Reward and recognition program. What you'll be responsible for Campaign Optimisation Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results Marketing analytics and reporting Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment ❎ Multi-Channel Marketing Campaigns Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads Skills you'll need Collaboration Works with others by being open, clear in communication and listening to achieve goals Creativity Generates multiple innovative/new/novel ideas to solve a problem Flexibility Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

Location: Middle Park, AU

Posted Date: 2/1/2025