Marketing Executive - Digital Experience and Fundraising

Job Title: Marketing Executive – Digital Experience & Fundraising Location: CBD, Eveleigh with flexible work-from-home options. Reports to: Head of Marketing & Communications Organisation Overview : Tour de Cure is a leading charity dedicated to funding cancer research, prevention, and support programs through impactful, purpose-driven events. Since 2007, we have raised over $138 million, supported more than 1046 cancer projects, and contributed to 175 major cancer breakthroughs. Our flagship events, including the Signature Tour and Snow Ball, along with key partner events, have generated substantial fundraising. However, our goal is to more than double our annual impact over the next three years. As we grow, we remain committed to enhancing our marketing capabilities to further our mission in the fight against cancer. Role Overview: The Marketing Executive – Digital Experience and Fundraising lead is a critical member of Tour de Cure’s Marketing Team. Reporting to the Head of Marketing and Communications, they are responsible for driving the much-needed fundraising integration into the business. The hands-on role will utilise digital channels to drive traffic to the campaigns, analysing and optimizing for ongoing delivery to reach business outcomes. They will ensure a seamless user-experience across all digital touchpoints to encourage participation and fundraising across the Tour de Cure calendar of activity and events. Utilising compelling and quality content and story telling that aligns to the broader business objectives and adopting key messages, to drive engagement across all digital platforms. The position will work closely with the Partners to ensure their objectives are met and cross-departmentally to ensure alignment on all campaigns. The execution of these functions are to be done in line with the organisations CARING values. Key Responsibilities: The responsibilities include, but not limited to: Fundraising • Develop and implement integrated fundraising campaigns for TdC related initiatives adhering to brand and tone guidelines. • Establish best practice fundraising journeys that conduce ease of registration and drive fundraising activity to deliver revenue growth. • Collaborate with Partners and stakeholders to build and implement fundraising campaigns for calendar of events. • Support with the adoption process of the fundraising platform across the broader business. • Develop Community Fundraising initiatives. Website • Ensure the maintenance and upkeep of all pages. • Increase engagement, time spent on page and conversion through compelling story telling and impact content and copy. • Monitor data analytics and insights to inform webpage developments. Digital Strategy • Build and execute a comprehensive digital strategy to drive new audiences, engage and amplify Tour de Cure’s mission and revenue. • Develop, implement and optimize ongoing SEO and SEM campaigns to drive consideration for participation. • Introduce remarketing to convert consideration to registration and uplift fundraising. • Introduce and maintain measurement criteria for marketing performance reporting and insight to improve campaign effectiveness and inform decision making. • Identify and develop new digital opportunities and campaigns that will expand the Tour de Cure revenue portfolio. Other • Immerse yourself, on occasion, in events and tours as Tour de Cure event support and represent the Marketing & Communications team. • Coordinate with internal teams, external vendors and stakeholders to ensure project success. • Manage risks, issues and dependencies, proactively addressing any challenges that may arise. • Ensure that cancer research, support and prevention is at the core of all content and communication. • Adopt the TdC Ways of Working as required. Skills & Experience Required: • Bachelor’s degree or above in Business, Marketing or Communications. • 5 years of experience in a hands-on Digital Marketing role. • Strong understanding and extensive use of Fundraising platforms and user journeys – specific experience with Raisely preferred. • Proven track record in digital marketing, SEO/SEM implementation and optimisation, and strategic website development. • Proficiency with web development platforms and Google integrations. • Excellent oral and written communications skills. • Team-player and able to work autonomously. • Efficient with strong organisation and problem-solving skills. • Strong community ethos. Driven to make a difference. Working Arrangements: You will have the flexibility to work from home and in the new office at Eveleigh. Some work and meetings outside of normal working hours may be required at times. You will on occasion be required to join a TdC event or tour, any weekend or out-of-hours work will be recovered during the work week as agreed with your manager. This role is for an initial 6 month contract with a view to becoming permanent. Tour de Cure Values: We pride ourselves on upholding our CARING values at all times: • Courageous: We are bold and embrace challenges in the fight against cancer . • Achieving: We are driven to make a difference and achieve impactful outcomes. • Respectful: We value diversity, inclusivity, and respect for all individuals. • Inclusive: We foster a culture of belonging and ensure everyone’s voice is heard. • Nurturing: We are committed to supporting each other and our communities. • Growing: We strive for continuous improvement and growth, both personally and professionally. How to Apply: If you are a talented Digital Marketing Executive with expertise in utilising digital platforms to deliver business outcomes, while making a difference by curing cancer and changing Australian lives, we encourage you to apply. Please submit your resume and a cover letter detailing your experience and why you are an excellent fit for this role at Tour de Cure. We look forward to meeting you

Location: The Rocks, AU

Posted Date: 2/1/2025