Marketing Manager

About Us: For over 40 years, Adaptalift Group has been fueling Australian industry by providing top-tier materials handling hire and sales solutions. Proudly family-owned and operated, we exclusively distribute world-class brands such as Hyster, Yale, Combilift, and Aisle Master. With more than 600 team members working across Australia, our people thrive in a values-driven, safety-first environment where they can make a meaningful impact. Our heritage, commitment to innovation, and customer-centric approach have fueled decades of success, and we’re dedicated to keeping Australian industry on the move. The rapid evolution of our business presents a career-defining opportunity for a Marketing Manager to own and develop our Marketing function. What’s in it for you? Strategic Impact: Own the full marketing roadmap from brand positioning to digital strategy Leadership Opportunity: Manage and grow a dedicated marketing team, fostering a results-oriented culture Career Development: Work closely with senior leadership and cross-functional teams, shaping the future of our rapidly expanding business Employee Rewards: Enjoy an employee benefits program (product, supermarket, fuel, and retail discounts), wellbeing support, and regular celebrations Make a Difference: Play a key role in driving our brand’s national presence and supporting business growth Here’s a taste of what you’ll be doing: Strategy Development & Execution: You’ll be creating and implementing comprehensive marketing strategies across online and offline channels to align with Adaptalift’s business objectives and growth goals. Digital Marketing & Lead Generation: You’ll be overseeing SEO, SEM, social media, content marketing, and email campaigns, tracking ROI, and using analytics to optimise results. Brand Management: You’ll be ensuring brand consistency across all platforms, crafting compelling brand stories, and strengthening market perception. Collaboration & Stakeholder Engagement: You’ll be partnering with sales, product support, and other departments to align marketing efforts with product launches, customer needs, and key OEM partnerships. Team Leadership: You’ll be mentoring a team of specialists and designers, setting clear KPIs, and encouraging continuous professional development. Customer Insights & Market Research: You’ll be driving market research initiatives to understand trends, customer needs, and competitive positioning, translating these insights into actionable strategies. Here’s what it takes: Senior Marketing Expertise: Substantial experience in a senior marketing role, ideally in B2B or industrial sectors, ideally underpinned by a Bachelor's degree in Marketing, Business, or a related field. Digital Savvy: Proven success in digital marketing, lead generation, and analytics; proficiency with CRM, marketing automation, Google Ads, and content management platforms. Strategic Vision and Execution: Demonstrated ability to craft and execute holistic marketing strategies that drive measurable results. Leadership and Team Development: Experience building and leading a high-performing team, with strong communication and performance management skills. Analytical Mindset: Comfort working with data to evaluate campaign success, guide decision-making, and optimise marketing investments. Customer-Centric Approach: Deep understanding of customer needs, with the ability to craft marketing initiatives that resonate with target audiences. If you’re ready to help shape the future of an industry leader in materials handling, APPLY NOW by clicking the link. We look forward to hearing about how you can drive Adaptalift Group’s next chapter of growth and innovation

Location: Frankston East, AU

Posted Date: 2/1/2025