Product Data Scientist

Product Data Scientist (Martech) £70,000 Manchester, Birmingham, Leeds and Newcastle (Hybrid) This is a great opportunity to join a growing, innovative and product-led B-Corp that are looking to scale what their doing from a Data Science and Marketing perspective. The Company As a growing B-Corp that is looking to disrupt the telecommunications industry, this company are making strides with their growth plans, and they are looking to scale what they can do from a Data Science perspective. The team have got investment to unlock data for digital marketing and therefore will be supporting the Head of Digital Media. The Role As a Product Data Scientist, you will be: Designing and implementing segmentation models and propensity models to create actionable customer groups for targeted marketing strategies. Build and optimise value-based bidding (VBB) models and first-party enrichments to maximise ROAS and relevant business growth metrics. Develop and refine attribution models (e.g., multi-touch. data-driven attribution) to measure and improve the effectiveness of digital marketing campaigns. Analyse and interpret marking data from various sources. Skills & Experience Strong foundations in Data Science skills, with impact in the digital marketing domain. Proficiency in statistical modelling and machine learning techniques for attribution, segmentation, and predictive modelling. Strong proficiency in SQL for creating modelling datasets. Experience with experimentation methodologies, including campaign A/B testing, with a deep understanding of hypothesis testing and causal inference to inform strategic decisions. Experience of applying marketing mix modelling to inform future digital marketing strategies. Whats on Offer Salary up to £70,000 Competitive benefits Flexible and remote working options How to Apply Register your interest by sending your CV to Daniel Abbasi via the apply link on this page.

Location: Birmingham, GB

Posted Date: 1/30/2025