Lead of User Acquisition

Summary: We're seeking an experienced Lead of User Acquisition to drive user growth and campaign performance for a startup studio working on an exciting freemium game. Based in the UK or the London office, you'll be responsible for strategy, optimize UA channels, and report to C-Level. If you want to work in a young studio with lots of ambition then this is for you. Responsibilities: User Growth : Design and manage advertising strategies to exceed monthly user growth targets. Cost Optimization : Deliver effective campaigns balancing cost-per-acquisition (CPA) with lifetime value (LTV). Performance Testing : Conduct continuous testing and data-driven optimizations. Channel Expansion : Identify and scale new acquisition channels. Strategic Planning : Align UA strategies with growth targets and scale campaigns across platforms like Facebook, Google, TikTok, and Unity Ads. Budget Tracking : Collaborate with finance teams to ensure ROI-focused budget management. Essential Skills: Experience : Experience in UA or performance marketing for freemium/iAP-driven apps, preferably in gaming. Expertise : Hands-on experience in campaign management and optimization. Mindset : A growth-focused, ambitious individual comfortable in a dynamic and startup environment. Channel Knowledge : Deep understanding of mobile gaming acquisition strategies, including social media and programmatic marketing. To apply, please submit your resume to daneleven-eleven.io. Qualified applicants will be contacted for interviews.

Location: UK, GB

Posted Date: 1/21/2025