CRM Manager

Overview Our client, a historic name in the gambling industry, is undergoing a significant transformation. With a renewed focus on modernizing technology and rebuilding its CRM function, this is a unique opportunity to join a business on a growth journey. The client’s Head of CRM, appointed six months ago, is tasked with creating a robust internal CRM department. The CRM Manager role will be their first hire, serving as their right-hand person and playing a pivotal role in shaping the team and its strategy. The Opportunity This is a hands-on role for someone passionate about operational CRM and excited to influence meaningful change. Unlike larger, more polished gambling companies, this is a chance to get involved at every level of a company in transition, with direct impact and visibility. The brand's rich history and loyal customer base offer a unique foundation to build upon. Key Responsibilities Lead day-to-day CRM operations, focusing on casino and gaming campaigns. Work with the retained CRM agency to implement strategy while building internal processes. Manage campaigns for online products and subscription/membership-based offerings. Adapt to a dynamic, fast-paced environment requiring creativity and problem-solving. Stay ahead of UKGC regulatory changes, including 2025 CRM opt-in requirements. Ideal Candidate Profile Experience : At least two years as a CRM Manager in the UK gambling market or a similar regulated industry. Regulatory Knowledge : Familiarity with UKGC compliance and CRM-specific changes. Hands-On Mentality : Comfortable navigating a fast-evolving environment. Bonus Skills : Experience with loyalty programs, though not essential. Why Join? Be part of a historic brand with a loyal customer base as it reinvents itself. Shape the future of CRM in a flexible, hybrid environment (Onsite in Liverpool). Take on a role with direct influence and see the immediate impact of your contributions. Ready to make your mark? Apply now

Location: Liverpool, GB

Posted Date: 1/17/2025