Growth Manager - DTC

About Petlibro Petlibro is a design thinking company creating products that nurture the intertwined lives of pets & their people. We launched with a philosophy that good design, in form & in function, can make a difference. Petlibro innovates with the latest technology to solve everyday problems for the modern pet parents and revolutionize how we care for our pets. Since 2019, Petlibro has grown into one of the best-selling pet tech brands globally with 1 market share in automatic feeders & fountains. Pet tech industry is still 2030 years behind human tech industry, and this yells out "opportunity to disrupt the market". Job Summary We are looking for a Growth Manager who will join our DTC website team which is responsible for the www.petlibro.com store. This is a dynamic position that will focus on business expansion & revenue growth that requires a unique yet efficient business perspective and a high level of understanding of user behavior. This is a role that connects data, marketing, product to create realistic business action items, then follow through with the execution. Roles & Responsibilities Identifying the key KPI metrics & defining the growth strategies to align with the company business goals for www.petlibro.com Analyzing data from Shopify, Google Analytics, paid ads platform, and internal data platform to find patterns, trends, insights to create business hypothesis, then making the connection with different functions of the team to create action items Creating and managing growth roadmap, prioritizing initiatives based on impact and effort Project managing cross functional projects that promote growth, coordinating with operations, paid ads, marketing, and product teams Monitoring and reporting on the effectiveness of growth strategies to stakeholders & senior leadership and adjusting plans as necessary Staying updated with the latest growth hacking techniques, tools, and industry trends Working with the Customer Success team to ensure a seamless user experience. Leveraging customer feedback & analytics to fine tune growth strategies & product offerings Qualifications Bachelor's in Data Analytics, Statistics, Business, or related fields 2 years of experience in DTC, preferably IoT or consumer electronics Born skeptic of data. Can identify hard-to-recognize patterns & trends Basic understanding of data operation, such as data cleaning, SQL, etc. Demonstrated success working with cross functional teams & international teams High level of understanding of consumer behavior & psychology Experience with Shopify Strong analytical skill and the ability to make data-driven decisions Work exp at startups is a plus Mandarin bilingual is a plus Benefits Silicon Valley standard: Medical, Dental, Vision, PTO, 401K

Location: Santa Clara, CA, US

Posted Date: 1/16/2025