Product Marketing Manager

Beagle Talent are working exclusively on behalf of a SaaS business to recruit a Product Marketing Manager to join their team. As a Product Marketing Manager, you will play a key role in shaping the go-to-market strategy for their cutting-edge SaaS products, ensuring they meet customer needs and achieve business goals. You’ll work closely with product, sales, and customer success teams to drive product uptake, engagement, and retention. Key Responsibilities: Develop and manage the implementation of the marketing strategies across all online channels, ensuring they align with business and revenue objectives. Create clear, compelling product positioning and messaging that resonates with target customers. Define and communicate the unique value propositions of products to target audiences. Produce high-quality content to support marketing campaigns, sales efforts, and customer education. Stay up to date with customer needs, trends, and competitor activities. Leverage this insight to shape product strategies and identify opportunities for differentiation. Collate and utilise analytics and performance metrics to assess product marketing effectiveness. Continuously optimise campaigns and strategies based on data-driven insights. To be successful in this role you will need a track record in B2B marketing with at least 2 years of experience in SaaS product marketing. You will need to have prior experience in developing marketing strategies, and expertise in using data to make informed decisions and improve marketing effectiveness. This role is based in the Cambridge area and offers a hybrid working arrangement.

Location: Cambridgeshire, GB

Posted Date: 1/15/2025