Head of Marketing

Blair West is working with one of the fastest-growing businesses in the Northeast and one of the fastest-growing B2B procurement platforms in the UK at a critical juncture in its growth journey. The business currently outsources marketing activities and are looking to bring inhouse, following a recent investment. A strong digital leader is needed to oversee this change and define a new digital strategy going forward. The opportunity: Develop and execute PPC and other Social strategies to drive lead generation and revenue growth. Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions. You'll be the ideal candidate for this position if you have: A detailed high level and granular understanding of the paid search and social space is absolutely essential. The experience and is comfortable managing a budget of £400k. The ability to work with the senior leadership team. Proven experience in PPC management and lead generation. Strong analytical skills and ability to interpret data to drive decisions. Excellent communication and interpersonal skills. Our commitment: Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. If you require reasonable adjustments at any stage during their experience with us, please speak to their consultant.

Location: Newcastle Upon Tyne, GB

Posted Date: 1/15/2025