Product Lead – Influencer & Celebrity Merchandise

Product Lead – Influencer & Celebrity Merchandise Brand-Building Agency To £90k (DOE) Bonus Office Based, 5-days a week: City of London This rapidly growing brand-building agency, specialising in entertainment, branding, and consumer products, works with influencers, celebrities, and high-profile talent to create and launch impactful products that resonate with their audiences. As part of their expansion, they are seeking an experienced Product Lead – Influencer & Celebrity Merchandise to build the department from the ground up. You will take the lead in developing influencer-driven product lines, guiding them from concept to launch. The Role: In this hands-on role, you will partner closely with influencers, internal teams, and external agencies to develop audience-focused products that enhance celebrity brands. You’ll manage the product roadmap for multiple product lines in a fast-paced, start-up environment, ensuring successful launches and ongoing growth. Key Responsibilities: Influencer & Celebrity Collaboration : Work directly with celebrity talent to identify and develop product opportunities that align with their brand. Product Development & Ideation : Lead the creative development of both digital and physical products (e.g., merchandise, limited edition collections). Product Lifecycle Management : Oversee the entire product lifecycle, from ideation to launch and post-launch performance. Partner Management : Build and maintain relationships with suppliers, manufacturers, and external agencies to scale product development. Monetization & Revenue Strategy : Develop strategies to maximise revenue, ensuring alignment with brand identity and market demands. Market Research & Insights : Conduct market analysis and gather consumer insights to inform product development and strategy. Cross-Functional Collaboration : Work with internal marketing, sales, and creative teams to drive product launches. Performance Metrics & Accountability : Track KPIs and assess product performance to refine strategies and improve outcomes. Key Qualifications: Experience : Proven product development experience within media, entertainment, influencer, or consumer product sectors. Experience working with influencers or celebrity brands is highly desirable. Product Lifecycle Expertise : Demonstrated ability to manage the full product lifecycle, from concept through to successful launch. Product Licensing : Solid experience in product licensing, including negotiating agreements, securing brand collaborations, and managing compliance with legal and IP requirements. Entrepreneurial Mindset : Comfortable in a fast-paced, start-up environment, managing multiple projects and taking ownership of product outcomes. Influencer & Celebrity Marketing : Strong understanding of influencer culture and how to build successful celebrity brands. Creativity & Innovation : Ability to generate unique, market-leading product ideas. Project Management : Exceptional organisational skills and ability to manage multiple initiatives to tight deadlines. Communication : Excellent communication skills, with the ability to liaise with stakeholders at all levels. Data-Driven : Strong analytical skills and experience using insights to refine product offerings and strategies. Tech-Savvy : Proficient with project management tools and e-commerce platforms. Attention to Detail : A keen eye for detail, ensuring high-quality products that align with brand and market expectations. Additional Information Full-time, office-based role : As part of the start-up’s culture, the company has an in-office policy to foster collaboration and build a cohesive brand identity. Why Apply: Impact : Shape the future of influencer and celebrity-driven markets with your innovative product ideas. Collaboration : Work alongside high-profile talent and internal teams in a creative, dynamic environment. Growth : Take on increasing responsibility as the company scales its product offerings. Culture : Join a passionate, entrepreneurial team that values creativity, collaboration, and innovation.

Location: The City, GB

Posted Date: 1/15/2025