Data Scientist - Artificial Intelligence/Machine Learning

About The Company : A leading, high growth Analytics Software Development company developing products that touch and positively impact human lives across the globe. They are headquartered in New Jersey and have a software development centre in Bangalore. The Role : Data Scientist - Pharma Key Responsibilities : - Work closely with clients to identify opportunities to determine where to best allocate marketing spend to drive acquisition, growth, and profit - Analyze channel and partner performance, identify opportunities, highlight strengths, and provide recommended corrective actions - Evaluation of a broad range of customer data and secondary data sources to identify opportunities for targeting, segmentation, and personalization of marketing campaigns - Engineer KPIs and frameworks for measurement across digital marketing - Deliver projects in areas of Campaign Effectiveness, Conversion Rate Optimization, Promotion Response Analysis, Channel Responsiveness, Design of Experiments, and Patient & Physician level data analytics. - Carry out exploratory data analysis, data extraction and transformation as prerequisite to any leading statistical work - Manage / help managing projects, which includes planning and execution, along with communication and resolution of issues associated with day-to-day interactions with the clients' business unit/onsite client contact - Assist project manager in creating insightful reports and deliverables that provide strategic recommendations to clients and other stakeholders based on model artefacts - Explore and develop innovative methodologies which enhance efficacy of existing solutions to business problems Skills Required : - Data Scientist with approximately 1 to 4 years of experience, preferably in Pharma or Healthcare analytics. - Hands-on experience of AI/ML techniques will be preferred - Proficiency with Adobe Analytics, Google AdWords, Google Analytics, Google Data Studio or similar tools which capture and present campaign, web & app data - Experience building reports, dashboards - Experience with marketing automation tools and techniques including but not limited to audience development, configuration of journeys/workflows, campaign deployment and tracking - Hands-on experience with SQL, R or Python is mandatory - Proficient in Microsoft Excel & PowerPoint. Ability to work with visualization tools e.g. Tableau, Power BI etc. will be considered good to have skill-set - Experience working with pharma companies and pharma datasets is a plus Qualifications & Experience : - 2-4 years - Educational background in Engineering, Operations Research, Econometrics and/or Statistics (ref:hirist.tech)

Location: bangalore, IN

Posted Date: 1/15/2025