Digital Marketing Specialist

Minimum requirements for the role: Must have a bachelors degree in marketing, communications, or a related field Minimum 4 years experience in digital marketing, with a proven track record of successful campaigns Proficiency in digital marketing tools such as Google Ads, Google Analytics etc. is essential Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously Must have strong attention to detail and ability to work in a fast-paced environment The successful candidate will be responsible for: Developing and executing digital marketing strategies to meet company objectives. Identifying target audiences and planning digital campaigns that engage, inform, and convert. Collaborating with the marketing team to align digital strategies with overall marketing goals. Aligning and collaborating with relevant managers regarding department marketing targets and strategies. Creating, curating, and managing content for various digital platforms, including social media, blogs, and email campaigns. Optimizing content for SEO and user engagement. Working with designers to create visually appealing graphics and videos. Conducting keyword research and implementing SEO best practices. Managing PPC campaigns, including Google Ads, etc. Monitoring and analyzing campaign performance and adjusting strategies accordingly. Developing and managing social media content calendars. Executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Engaging with followers, responding to comments, and fostering community growth. Managing website content and website feel according to corporate identity. Designing and implementing email marketing campaigns to nurture leads and retain customers. Segmenting email lists and personalizing email content to improve engagement. Tracking and analyzing email campaign performance. Monitoring and reporting on digital marketing metrics using tools like Google Analytics, HubSpot, and social media analytics platforms. Providing actionable insights to improve future campaigns. Preparing weekly, monthly, and quarterly reports for senior management. Planning, executing, and optimizing paid advertising campaigns on platforms like Google, Facebook, LinkedIn, and others. Monitoring ads spend and ROI to ensure budget efficiency. Coordinating with external agencies and freelancers as needed. Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

Location: Cape Town City Centre, ZA

Posted Date: 1/14/2025