Marketing Content Specialist

Marketing Content Specialist Location: Coventry (hybrid working available) Hours: 40 per week, typically Mon – Fri, 8:30am – 5:00pm Salary: £40,000 – £45,000, depending on experience The Role: Marketing Content Specialist Due to company growth and a shift in marketing direction, we are now recruiting a Marketing Content Specialist to join a fabulous team. In this role, you’ll work closely with the Impact Specialist to implement Account-Based Marketing (ABM) communications while overseeing the content needs for the Marketing team and internal stakeholders. Key Responsibilities Case Studies: Manage and create case studies by gathering information from relevant teams or clients, organising resources such as photographers, and ensuring case studies are integral to the content strategy. Blog: Plan, write, and publish blog articles, collaborating with teams and third parties. White Papers: Develop and publish white papers as part of the content plan, gathering necessary data from internal and external sources. Research Reports: Assist in producing research reports for key audiences, including sourcing data from partners and clients. ABM Insight Documents: Work with the Impact Specialist to craft tailored content for prospects, collaborating with Business Development and Sales teams. Strategic Alliances: Liaise with external marketing agencies and partners to gather insights, attend events, and generate new contacts. Comms Calendar: Own and maintain the marketing communications calendar, delivering consistent value and insights to audiences. Email Newsletters: Create and manage e-newsletters, including data analysis to optimize campaigns. Pivot Magazine: Oversee production of the internal magazine, managing content creation, design, and post-production promotion. Website: Support website maintenance and ensure it serves as an effective marketing tool. Social Media: Manage LinkedIn content, ensuring regular posts are aligned with brand strategy. Ad Hoc Campaigns: Execute ad hoc email communications, generating engaging copy for campaigns. Research & Communication: Share relevant marketing news and research across the team and monitor industry trends. Events: Assist with both online and in-person events, providing support with marketing materials and event logistics. The Ideal Candidate We are looking for someone with the following mindset: Research-Oriented: Curious and able to source relevant information. Determined: Persistent with a strong drive to succeed. Relationship Builder: Personable, able to engage with diverse personalities. Strong Communicator: Confident in both internal and external communications. Continuous Learner: Eager to keep up with business and digital trends. Creative & Detail-Oriented: Able to find innovative solutions and maintain high accuracy. Team Player: Collaborative, respectful, and values-driven. Required Skills and Experience 5 years of experience in B2B marketing Strong background in producing communications for senior audiences Experience with Account-Based Marketing (ABM) Proficiency in creating artwork for various media (direct mail, website, print, email, video) Experience working within an integrated marketing team A journalistic background is a plus

Location: King's Newnham, GB

Posted Date: 1/12/2025