Senior Marketing Manager

The Role:

This role will lead the planning, development and execution of Oro’s EMEA marketing and advertising initiative with a primary objective of growing revenue through various channels. A successful EMEA Marketing Manager will be a strategic thinker with proven relevant experience who can execute independently in a hands-on manner.

Skills & Experience Requirements:

● 5 + years of well-rounded marketing experience

● Experience Marketing for Enterprise Software including:

• Go-to-market strategy development related to B2B and focused on decisions makers
• Building a pipeline and working closely with the sales team to nurture leads up to the qualification
• Digital B2B lead generation
• Development of brand awareness strategies
• Relationship building with marketing partners
• Driving significant revenue growth

● Superb analytical skills & passion for data driven decision making

● Experience working with international, distributed teams

● Team leadership skills including hiring, training, managing, and motivating marketing employees

● Native level proficiency in English. Proficiency in a 2nd language will be an advantage.

Key Responsibilities:

● Position OroCommerce as a key component of a successful Enterprise digital transformation initiative

● Increase brand awareness as the sales enablement and ecommerce game changer for B2B companies

● Market and competitor analysis

● Drive revenue by increasing license sales through marketing activities

● Develop a strategic marketing plan for the business which includes marketing with partners.

● Own and track marketing budgets

● Analyze sales & leads data to understand the success of each channel

● Work with sales to fine-tune the license pricing structure

● Create a framework to nurture leads

● Maintain relationships with Industry analysts like Gartner & Forrester

● Develop KPIs and drive data