CRM Personalisation Specialist - CDP

CRM Personalisation Specialist - CDP
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £45,000 - £50,000 plus 10% bonus, pension, healthcare, life assurance, etc.

This is a chance to learn something new and jump into the world of CDPs with both feet. Taking the experience you have in CRM Ops, creating data led campaigns and what you know about what makes highly effective personalised customer experiences; and enables you to activate all that data into a unified single view of the customer to orchestrate experience across all channels.

Youll be joining a team of 20+ people and be part of the companys centralised CRM team. They happen to have one of the largest customer bases in the UK, with around 50% of UK households signed up.

Theyve been going through something of a transformation this year of their CRM practice. Introducing a series of new martech and data transformation, all so they can level up their customer marketing capabilities. Turning them to a world-class capability.

But the journey isnt complete, and theres still more to do. The CDP is a big part of this, and the tech is new to the business, so theres still plenty of scope to help realise. Theyve selected for Tealium this purpose and are prepared to provide training support on the platform itself. So theres no need to have prior knowledge of the tool.

What you do need to have is a clear data-led mindset in CRM. With this I mean, you understand how customer data is used in CRM to best effect for things like personalisation, triggers, dynamic content, etc. You understand how its captured and stored too.

But youre specifically looking for a role where youre working on the activation side of things, and are keen to learn new things and pick up new tools and platform knowledge.

About the company

Theyre a consumer champion brand and a digital economy darling. A brand thats been around for quite some time and are a household name, whose brand is will be known and recognised by pretty much everyone!

A mission driven organisation who are highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent over-performance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, close to Shoreditch and within easy reach of a number of tube stations.

Its a hybrid working environment, typically 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush,

Experience Needed

• Must have a solid background within a consumer CRM environment, with good understanding of use of data for things like audience creation and personalisation
• Proficient in various CRM platforms and tools, such as SFMC, CDPs, Movable Ink, Jacquard, etc.
• Analytical and data literate with the ability to interpret CRM campaign data to identify opportunities to create accurate, targeted and highly personalised experiences
• SQL skills will be beneficial
• Ability to work on complex projects of scale within a CRM campaigns environment

Want to Apply? Heres how:

You can share your Linkedin profile or email me a CV it doesnt have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data & CRM
Blue Pelican
01892 507122

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