Product Manager

At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.

As the Product Manager you will play a pivotal role in transforming a traditional industry, bringing innovation to a legacy market with vast growth potential. Sitting between ecommerce and IT this role owns the vision, strategy and roadmap for our new multi-category product. You will work closely with a highly skilled cross-functional team to ensure the successful execution of high-priority features that address our customers’ needs.

Core Responsibilities:

• Customer Insights & Research: Engage directly with our customers – from avid gardeners to beginners – to uncover their needs and motivations, keeping user research at the core of product development.
• Roadmap Ownership: Define and prioritize the product roadmap, identifying high-impact opportunities and ensuring alignment with cross-functional stakeholders.
• Cross-Functional Collaboration: Work closely with IT, design, and marketing teams to conceptualize and deliver solutions. Validate ideas through iterative testing and real customer feedback.
• Launch & Post-Launch Analysis: Partner with marketing for smooth product launches, then analyse customer interactions to gather feedback and drive continuous improvements.
• Stakeholder Communication: Keep stakeholders across all levels informed of progress, challenges, and achievements.
• Product Culture & Mentorship: Foster a product-led culture within the team and mentor junior members, sharing best practices to support continuous learning.

We are looking for someone who has proven success within product management within an ecommerce business and who loves transforming insights into impactful products. You be hands-on and place strong emphasis on understanding the user, validating solutions and delivering features at pace. You will also be:

• Customer Focused: demonstrate a passion for creating best in class customer experiences and are always seeking ways to improve
• Data Driven: extensively using both quantitative and qualitative data to inform decisions and prioritise initiatives
• A Strong Collaborator: your leadership and communication skills allow you to work effectively with cross-functional teams and influence stakeholders at all levels.
• Agile: able to respond quickly to new insights

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!