CRM Specialist - Marketing (Loyalty Programmes)

Job Purpose: Developing an integrated and targeted communications strategy for CRM, to grow loyalty base, drive sales through tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective. Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager. Job Responsibilities: • Design, execute and monitor direct marketing promotions, campaigns and interventions. • Monitor data quality, segmenting, marketing activities and assessment. • Communicate with corporate CRM regarding activities, planning, updating and co-ordinating. • Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy. • Attend to club requests, complaints and queries and monitor resolution within agreed timelines. • Plan and implement CRM campaigns and communication initiatives. • Track performance of CRM campaigns and draw up performance reports. • Draft all relevant corporate and guest communication. • Implement communications process to keep track of all communication. • Flexibility to work in line with operational requirements. • Always Present a professional and favourable image. Job Requirements: • Marketing Qualification, 6-8 years plus Marketing experience (CRM as a specialisation). Skills & Competencies Languages • Fluent in English Essential • Sound knowledge of Loyalty Programmes • Principles of Direct Marketing • Database management and mining • MSC Cruises policies and procedures Technical Skills • SAS or any CRM Campaign Dissemination Tool • Contact Lab • Touchbase Pro • Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database. • Marketo • Excel Skills & Competencies • Computer literacy including MS Word, PowerPoint and Excel, Outlook. • Ability to communicate and liaise with internal and external customers. • Good interpersonal skills • Ability to work under pressure • Excellent writing skills • Customer-focused • Attention to detail • High work standards • Time management • Punctual • Ability to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives. • Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines. • Ability to communicate and liaise with internal and external customers. • Good interpersonal skills • Flexibility to work in line with operational requirements. • Always present a professional and favourable image. • Minimal Design skills

Location: Johannesburg, ZA

Posted Date: 12/23/2024