Global Talent Marketing Lead

Introduction
As a Talent Marketing Lead at IBM, you'll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you'll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.

Your Role and Responsibilities
As a Global Talent Marketing Strategist at IBM, you will lead the strategic direction and execution of talent marketing, attraction and employer branding initiatives for one of our most critical domains (business units). You will support a specific area of hiring for this domain, which drives high impact for the organization and will serve as the primary points of contact for key Talent Acquisition and HR client stakeholders who support this area of hiring. You’ll work alongside a global team of Talent Marketing Specialists to drive strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.

Responsibilities:
You will play a pivotal role in managing client relationships and overseeing the execution of strategic initiatives across the talent marketing and attraction spectrum. Your responsibilities will include:

1. Developing comprehensive end-to-end talent marketing campaigns and plans utilizing a diverse range of channels and methods to attract a very niche candidate pool (senior-level professionals).
2. Maintaining a keen focus on channel/talent marketing best-practices; leveraging data and industry trends to drive innovation.
3. Monitoring campaign performance and leveraging data-driven insights to optimize ROI and identify areas for improvement.
4. Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.
5. Collaborating closely with Talent Acquisition and HR client stakeholders to align strategies with evolving hiring needs.

Required Technical and Professional Expertise

1. Outstanding client/stakeholder management abilities, with a proven track record of building and maintaining strong client relationships with high-impact stakeholders, including those requiring a high level of engagement and nuanced communication.
2. Corporate communications and/or PR experience, with exceptional skills in crafting and delivering executive-level presentations that are succinct, impactful, and persuasive.
3. Extensive experience in implementing data-driven marketing and attraction solutions that drive top-of-funnel talent engagement and conversion for senior-level professional talent.
4. Expertise in Agile project management with a strong track record of leading large-scale, high-impact initiatives within matrixed global organizations or agencies.
5. Proven ability to develop comprehensive project plans, manage cross-functional teams and subject matter experts (SMEs), run sprint cycles, and ensure accountability for continuous optimization and delivery.

Preferred Technical and Professional Expertise

1. Certification in Agile methodologies (e.g., Certified ScrumMaster, PMI-ACP) is a plus.
2. Proven ability to work independently and proactively, identifying opportunities, addressing gaps, and driving initiatives from the ground up without requiring extensive direction or prior approval.
3. Deep knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape, ideally gained through experience at a global agency or within large-scale Global organizations.
4. A nuanced understanding of talent landscape and trends in key markets such as US and UK (Japan a plus).

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

Are you ready to be an IBMer?

About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.