MARKETING ANALYST 2

At Daniel Defense, Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. We are a faith based organization, intensely focused on providing top quality small arms solutions to our military and law enforcement communities as well as to civilians seeking premium rifles for home defense, hunting, and sport shooting.

As the Marketing Analyst, you will be responsible for the functions outlined below:

Essential Functions:

• Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes.
• Aggregate internal and external data sources into a single source of truth
• Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
• Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
• Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
• Assist in the development of marketing strategies and product positioning.
• Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
• Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
• Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.
• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.

• Other responsibilities as deemed appropriate or necessary by leadership.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
• Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
• Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
• Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
• Detail-oriented with a high level of accuracy in data analysis and reporting.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus.
• Must be comfortable working around firearms. Experience within the firearms industry is a plus
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.