Senior Director of Marketing Technology and Analytics

Position Purpose/Summary
We are seeking a Senior Director of Marketing Technology and Analytics with a passion for innovation and a visionary approach to leadership. This role is ideal for an entrepreneurial individual who thrives on connecting the dots across diverse digital technologies to craft and execute groundbreaking solutions for our clients. You will lead the charge in developing scalable systems that enhance marketing performance while staying ahead of emerging trends and creating value in new and transformative ways.

This role isn’t about getting into the weeds but about staying above the fray, building frameworks that empower the team to deliver insights, optimize digital channels, and foster seamless technology integration. Reporting directly to the COO, you will drive business outcomes by integrating cutting-edge technologies, including AI, while nurturing an environment of creativity and innovation.

Reports to: Chief Operating Officer

Duties + Responsibilities
This is a senior director role that will ultimately be responsible for a business line which includes supporting sales of these services, evaluating tools and technology as well as This role is a multi-faceted leadership role which will focus heavily on development of processes, policies across the following disciplines and staying up to date with technological innovation.

Key Responsibilities:

Strategic Leadership: Lead and inspire cross-functional teams to deliver innovative marketing technology solutions that drive business growth and efficiency for our clients. Focus on high-level strategy, streamlining processes, and scaling operations.

Client-Focused Innovation: Leverage your entrepreneurial mindset to anticipate client needs, proactively introduce emerging technologies, and continuously seek opportunities for new revenue streams through innovative digital strategies.

Data and Insights Optimization: Develop and oversee a holistic data strategy across all digital platforms. Lead initiatives that make data easily accessible and actionable, allowing clients to make informed, strategic decisions.

AI & Technology Integration: Be a key driver in integrating AI and automation technologies, helping clients unlock new opportunities and efficiencies. Stay abreast of industry trends, ensuring that Curious Jane remains at the forefront of digital innovation.

Collaboration and Influence: Collaborate with leadership to align digital strategies with business goals, fostering strong relationships with stakeholders and delivering presentations that inspire confidence in our technical direction.

Entrepreneurial Growth: Drive new business opportunities by identifying potential upsells and cross-sell opportunities. Support the development of contracts, estimates, and scopes of work for new and existing clients, ensuring alignment with innovative solutions.

In addition to items mentioned above, this individual will be asked to take a lead role in the organization in several areas including:

Identify opportunities for improvement that would impact the department and/or the agency, define the processes, and assist in cross-training team members on these new processes.

Develop new innovations for data enhancement capabilities, documentation, automation, templates, data warehousing, new technologies and more.

Support the CEO, CSO & COO by creating and/or reviewing estimates, contracts and scopes of work for new business opportunities

Assist with upselling to current and prospect clients

Communicate effectively with stakeholders and leadership to ensure alignment and support to the agency, with a heavy emphasis on accounts team support.

Educating others on industry best practices for business analysis, and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions

Develop and implement an AI strategy for integrating AI into the agency’s operations while providing clients with actionable recommendations. Establish policies on AI ethics, data privacy, and regulatory compliance, ensuring best practices for responsible AI development and deployment.

Supervises

This individual will be responsible for 5-7 direct reports and be asked to implement best management perspective including weekly 1-1s.

Required Qualifications:

Visionary Mindset: Proven ability to think strategically and connect disparate digital technologies to create cohesive, high-impact solutions.

Leadership and Communication: Demonstrated ability to lead and inspire teams, building an inclusive environment where creativity thrives, and talent excels.

Digital Expertise: Deep knowledge of digital platforms (CMS, CRM, DAM, etc.), marketing technologies, and web development best practices. Experience with marketing automation and analytics tools is essential.

AI Enthusiast: Passion for AI, with a track record of implementing AI-driven solutions and a desire to explore new, evolving technologies.

Entrepreneurial Spirit: Ability to identify and seize new business opportunities, bringing a proactive approach to growth and innovation.

Soft Skills:

Emotional intelligence and the ability to build trust and motivate teams.

Self-awareness and a client-focused mindset, with the ability to stay calm under pressure and resolve conflicts empathetically.

About Curious Jane
Curious Jane is the Ad Agency for FranchisesTM. We serve national, local and franchise development clients across the U.S. and Canada. Curious Jane is a mid-sized ad agency that has been helping franchise businesses for over eighteen years. Curious Jane is a woman-owned business based in sunny Lakeland, Florida. As seriously as we take our work, we have a lot of fun together along the way. Just check out our Facebook or Instagram profiles for a glimpse of our vibrant team and culture.

All Curious Jane employees are expected to conform to the following Core Values, regardless of position:

Expect Excellence by making customers priority #1, meeting deadlines, and always presenting a positive and collaborative approach to our work.

Carry the Ball by taking ownership of goals and tasks while seeing every project to completion. Anticipate and identify problems and solutions, follow through and communicate clearly and efficiently. Every employee is empowered.

Commit to Growth by developing professionally and evolving with the company and the times. Be innovative and seize opportunities while helping clients grow their businesses and contribute to their bottom line. Plan for the future.

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