Senior SEO Manager - Total Search

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

About the Team

The CVS Total Search team is at the forefront of driving strategic search initiatives that boost traffic and sales across our Front Store, Rx, and Health Care Delivery businesses. Our success is rooted in cross-functional collaboration, data-driven decision-making, and a relentless commitment to continuous growth. Our team is focused on developing and implementing innovative search strategies that support business priorities, meet customer needs, and adapt to the evolving search landscape.

Position Overview

The CVS Total Search team is looking for an experienced Senior SEO Manager who will bring an in-depth knowledge of SEO best practices and a proven record in managing, optimizing, and growing organic search presence for large brands.

The Senior SEO Manager will be responsible for owning organic search efforts, improving search visibility, and increasing site traffic and sales. This is a hands-on role that requires the ability to operate at both strategic and tactical levels, with a primary focus on achieving tangible business results. In this role, you will collaborate with the SEO team to execute quarterly and annual organic search strategies and partner with the Search and SEO Products, Paid Search, and Content teams for successful implementation. Additionally, the Senior SEO Manager will collaborate with business owners, marketing teams, agencies, and analytics partners to drive collaborative strategies, identify opportunities, and contribute to the growth of the program.

The ideal candidate has a strong domain knowledge in SEO, excels at building cross-functional partnerships, and uses data and insights to inform search strategies and drive positive business outcomes.

Job Responsibilities

Strategy

Develop and execute a comprehensive SEO strategy across core businesses (Front Store, Pharmacy, and Health Services)

Implement on-page and off-page SEO strategies to improve search engine rankings and user experience

Conduct keyword and competitive research to identify new growth opportunities

Perform regular SEO audits to identify and resolve technical issues

Own the SEO content strategy, collaborating with internal and external partners to drive measurable impact and evolving the approach in response to search changes

Collaboration

Work cross-functionally with Content Marketing to identify and expose content gaps, using data to influence content productions

Support Search and SEO Products teams in aligning with best practices and relevant PI planning initiatives

Collaborate closely with the SEM team to develop a comprehensive search strategy for expanded reach and cross-channel impact

Reporting

Leverage available SEO tools for data analysis and insights generation

Publish weekly, monthly, and quarterly reports outlining insights and growth opportunities

Stay current on industry trends, emerging technologies, and advancements in search engine algorithms; guide the organization through changes

Leadership

Serve as a subject matter expert on SEO

Lead a small team of in-house or agency SEO professionals

Inspire and motivate others, fostering a positive and collaborative team culture

Required Qualifications

The ideal candidate will have:

7+ years of hands-on tactical and strategic experience in SEO with a focus on results-driven programs

5+ years of eCommerce expertise with experience across all channels

3+ years of SEO content experience driving business results through content development

3+ years of experience leading an SEO team (agency or in-house)

Must be able to work onsite 3 days a week (Tues, Wed, Thurs)

Preferred Qualifications

Demonstrated experience in SEO strategies spanning across Product, Content, and Local, aimed at driving traffic and sales growth

In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices

Expert-level analytical and critical thinking skills, including using measurement and analyzing large datasets

Experience in reporting on SEO performance and presenting ideas, updates, and results to business partners at various levels

“Test & learn” mindset with the ability to make decisions and pivot quickly

Strong prioritization skills, focusing on critical tasks, communicating, and aligning conflicting priorities, and proposing solutions

Excellent communications skills and experience cultivating relationships and collaborating with agency partners and cross-functional teams

Proficiency in using SEO tools and analytics platforms (Google Search Console, Adobe, SEOClarity, SEMRush, Botify, Screaming Frog, etc.) to track, analyze, and interpret data to make data-driven decisions and optimizations

eCommerce expertise with experience managing both paid and organic search programs is a plus

Experience in Retail, E-commerce, or Healthcare preferred, though open to other industries

Education

BA/BS, Marketing, Business Administration, or related field, or equivalent work experience

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS Health (https://jobs.cvshealth.com/us/en/benefits)

We anticipate the application window for this opening will close on: 12/16/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.