Brand Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. Key Responsibilities and Activities: Together with line manager to develop the brand annual marketing plan, A&P strategic map & phasing. To implement brand plans on time and within budget, monitor progress and results and propose changes where appropriate. To work closely with Global Strategy & Marketing function to ensure effective development of brand strategy by providing local market insight, and develop local brand strategy in line with global brand directions. To work very closely with Digital Marketing Manager to develop strong consumer communication plan on digital social & EC platform to make sure brand messages can be effectively and efficiently delivered to target consumers. To work closely with external agencies (media, PR, digital/social, event) and internal field team to develop promotional plans and material. To assist in the development of all marketing activities (ATL/BTL). To develop relationships with trade outlets in order to conclude promotion activities and events. To conduct regular market visits and consumer research. To strictly control A&P spending & phasing. Requirements: Bachelor's degree required. A minimum of 8 years of experience in brand management/product marketing management, ideally in international spirits. Past experience in Cognac is a MUST. Great passion in the imported spirits category and brands, and the lifestyle it represents. Strong commercial marketing sense and be insightful on consumer understanding. Brand Management knowledge on brand positioning/media/PR/promotion/research/merchandising. Prior experience and ability to thrive in team-based settings. A good team player. Proficient in Microsoft Office applications. Fluent in both English and Mandarin. J-18808-Ljbffr

Location: piemonte, IT

Posted Date: 11/25/2024