Optimizely Specialist

Job Title : Optimizely Specialist Location : Pune Experience : 3 to 4 years Job Overview : The Optimizely Specialist is responsible for managing website experimentation, A/B testing, and personalization initiatives to drive user engagement, conversion rate optimization (CRO), and overall business performance. The role involves collaborating with marketing, product, and development teams to create and execute data-driven experiments and analyze their impact. Key Responsibilities : 1. A/B Testing & Experimentation : - Plan, design, and execute A/B, multivariate (MVT), and split tests using the Optimizely platform to enhance website performance and user experience. - Define testing hypotheses and success metrics in collaboration with stakeholders (marketing, product, UX/UI). - Implement tests and experiments directly or in collaboration with development teams. - Monitor active experiments and troubleshoot any technical issues. 2. Personalization Strategy : - Develop and implement personalized website experiences for different audience segments using Optimizely's personalization tools. - Identify and define key customer segments based on user behavior, demographics, and other criteria to deliver targeted content. - Analyze and optimize personalized experiences for maximum effectiveness. 3. Data Analysis & Insights : - Analyze experiment results to determine statistical significance, impact on KPIs, and overall business performance. - Provide clear, data-driven recommendations to improve conversion rates, engagement, and other business outcomes. - Use Optimizely's reporting features as well as other tools (e.g., Google Analytics, Tableau) to provide detailed post-test analysis and insights. 4. Collaboration & Strategy : - Work closely with marketing, design, and product teams to align optimization efforts with business goals. - Participate in the ideation and prioritization of testing strategies based on user behavior data and analytics. - Maintain a backlog of testing ideas and hypotheses, prioritizing based on potential impact, feasibility, and business needs. - Communicate test results and recommendations to both technical and non-technical stakeholders. 5. Technical Setup & Maintenance : - Work with developers and IT teams to ensure proper implementation and tracking of Optimizely experiments and personalization efforts. - Troubleshoot any technical challenges related to the Optimizely platform, including integration with other tools (e.g., CMS, analytics platforms). - Ensure that all tests and personalizations are properly tracked and measured through appropriate KPIs. 6. Optimization Best Practices : - Stay current with industry best practices for A/B testing, CRO, and personalization. - Ensure that the team adheres to best practices in experiment design, data collection, and analysis. - Advocate for a data-driven, experimental culture within the organization. Skills & Qualifications : Technical Skills : - Extensive hands-on experience with - Optimizely- (Experimentation and Personalization modules). - Proficiency in - A/B testing methodologies- and understanding of statistical significance. - Knowledge of - web analytics tools- such as Google Analytics, Adobe Analytics, or similar. - Basic understanding of - HTML, CSS, JavaScript- , and the ability to work with development teams on test implementation. - Familiarity with other optimization tools and platforms (VWO, Google Optimize) is a plus. Analytical Skills : - Strong analytical mindset with the ability to interpret data and make data-driven recommendations. - Experience in using analytics tools to track user behavior and measure test outcomes. - Experience in analyzing test results and making actionable recommendations to drive conversion improvements. Soft Skills : - Excellent communication skills, with the ability to explain complex testing strategies and results to non-technical stakeholders. - Strong project management and organizational skills to handle multiple tests and personalization efforts simultaneously. - Creativity and innovation in proposing new optimization and personalization & Experience : - Bachelor's degree in Marketing, Data Science, Business Analytics, Computer Science, or a related field. - 3-5 years of experience in conversion rate optimization (CRO) and/or A/B testing roles, with hands-on experience using Optimizely or similar tools. - Proven track record of driving successful testing and optimization initiatives. - Experience in e-commerce, SaaS, or digital product environments is a plus. (ref:hirist.tech)

Location: pune, IN

Posted Date: 11/21/2024