CPG Marketing Director

CPG Marketing Director opportunity with reputable Korean Food company! (Fullerton, CA)

This Jobot Job is hosted by: Marcus Curiel
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Salary: $150,000 - $180,000 per year

A bit about us:

Established in 1991, we are a leading provider of fresh, natural, and organic food products, specializing in globally inspired cuisine and plant-based proteins like tofu. With a commitment to sustainability and mindful sourcing, we create minimally processed, accessible foods that promote health and happiness. With a strong presence in the U.S., we proudly hold the No. 1 market share in the tofu and kimchi categories.

We are growing and looking for a Marketing Director to join our team!

Why join us?

• Strong company culture with a local presence.
• Position works with the leadership team.
• Competitive compensation package.
• Comprehensive employer-paid benefits package.
• Professional development and growth opportunities.

Job Details

Key Responsibilities:

• Category Strategy Development: Formulate and implement comprehensive strategies to achieve growth and profitability for the Asian Foods category in various global markets. Manage a multi-year strategic roadmap for continued category success.
• Product Lifecycle Management: Oversee the lifecycle of products, analyzing consumer satisfaction, competitive landscape, sales performance, and marketing impact to inform portfolio adjustments and ensure sustained category relevance.
• Cross-Functional Collaboration: Partner with Sales, Supply Chain, R&D, and Operations teams to align on product innovation, distribution, and commercialization strategies, while addressing potential product issues effectively.
• Annual Marketing Plan: Develop a category-specific marketing plan based on deep consumer insights, macro trends, and buying preferences to drive brand positioning and engagement.
• Performance Analysis: Regularly track and report on key performance indicators (KPIs), leveraging dashboards to provide data-driven insights for Sales and Leadership teams. Conduct quarterly business reviews to assess category success and identify growth opportunities.
• P&L Management: Manage category P&L, ensuring alignment with corporate financial targets, and recommend initiatives to optimize profitability across all channels.
• Team Leadership: Lead and mentor a team, fostering a culture of collaboration and excellence to achieve category objectives.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is highly desirable.
• Minimum of 10 years in brand management or product marketing, with a focus on consumer packaged goods (CPG) in the food industry. At least 5 years in a Marketing Director or Senior Brand Manager role.
• Demonstrated proficiency in strategic planning, category management, and P&L ownership.
• Strong cross-functional relationship-building skills, with a proven ability to drive initiatives within dynamic teams.
• Advanced knowledge of MS Office, including Excel and PowerPoint, along with IRI, Nielsen, and Spins analytics.
• Excellent written and verbal communication skills, with experience in high-level presentations to leadership teams.
• A passion for food and consumer insight-driven marketing; bilingual in Korean is required.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

Location: Anaheim, CA, US

Posted Date: 11/18/2024