Marketing Operations Manager

Marketing Operations Manager

SaaS

London/Hybrid

You’ll play a key role in developing and optimising marketing automation, email marketing, data management, and lead outreach processes.

Responsibilities:

• Build and deliver marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign targets.
• Manage contact lists to support ABM campaigns and events, ensuring the accuracy of audience data.
• Develop and implement automated sequences and cadences for business development teams in HubSpot, ensuring effective lead outreach supporting lead generation activity.
• Track and ensure that leads generated from marketing activities are progressed, ensuring no leads are missed.
• Maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results.

Background:

• You’ll have a track record in marketing operations with proficiency in marketing automation tools including HubSpot. You will have gained this in a SaaS business.
• Ideally, you’ll also have experience with ZoomInfo for data management and enrichment.
• If you have built landing pages and forms and have familiarity with Storyblok that is a plus.
• In addition, you understand email marketing best practices and can build complex, segmented campaigns.
• Excellent project management skills with the ability to juggle multiple projects and meet deadlines will also be key.

Contact: Melvin Day

mday@marketingmoves.com

c£65K + bonus