Qualitative Associate Director

QUALITATIVE ASSOCIATE DIRECTOR

UP TO £65,000

LONDON

Harnham is working exclusively with a dynamic and innovative consumer-focused research agency renowned for delivering cutting-edge insights across multiple sectors, including FMCG, automotive, lifestyle, and technology. As they continue to expand, they're now looking for a passionate Qualitative Associate Director to lead qualitative research initiatives and shape the future of our projects.

THE ROLE AND RESPONSIBILITIES:

The Qualitative Associate Director would have the following responsibilites:

• Lead the design, execution, and delivery of qualitative research projects across FMCG, automotive, lifestyle, and other consumer sectors.
• Develop and maintain strong relationships with clients, acting as a strategic partner to understand their business challenges and deliver actionable insights.
• Craft compelling research proposals, methodologies, and discussion guides tailored to meet client needs.
• Facilitate qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities.
• Synthesize findings into strategic insights and present results in a clear and impactful way to clients.
• Manage and mentor a team of qualitative researchers, fostering their growth and development.
• Collaborate with other research teams and departments to integrate qualitative insights with quantitative data for holistic analysis.
• Stay up to date with industry trends and innovative qualitative research techniques to ensure the agency remains at the forefront of consumer insights.

YOUR SKILLS AND EXPERIENCE:

The Qualitative Associate Director will ideally have the following skills and experience:

• Significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors such as FMCG, automotive, and lifestyle.
• Proven expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques.
• Strong client-facing skills, with a track record of developing lasting client relationships and delivering strategic recommendations.
• Ability to design and oversee qualitative research projects from inception to delivery.
• Excellent communication and presentation skills, with the ability to translate complex data into compelling stories.
• Leadership experience with a passion for mentoring and guiding junior researchers.

HOW TO APPLY:

Apply via the link below.