CRM and Loyalty Manager

A brand new CRM and Loyalty Manager role with a well-known luxury furniture brand has just been released to us on an exclusive basis, looking for a strong and experienced CRM expert!

You'll be instrumental in boosting customer retention and take ownership of the CRM strategy across existing channels. while also introducing new initiatives such as a Loyalty & Membership program.

Responsibilities:

• Develop and execute email marketing campaigns, including automated workflows and one-off communications, to engage customers and drive retention
• Create customer segmentation strategies to deliver personalized and relevant content across multiple touchpoints
• Monitor and optimize email performance, aiming to improve key metrics like open rates, click-through rates, and conversions to maximize customer lifetime value.
• Test and evaluate additional emerging CRM channels to find innovative ways of engaging with customers.
• Work closely with the creative team to shape the strategy and content of brochures, personalizing brochure content based on customer segments and aligning them with CRM goals and customer segmentation.
• Design and implement a Loyalty & Membership program aimed at boosting customer engagement, retention, and lifetime value. Monitor program outcomes, analyze customer behavior, and apply data-driven insights to optimize its effectiveness.
• Work with the data team to utilize customer insights and analytics for shaping the CRM strategy, including customer feedback and surveys.

Skills & Experience

• Proven experience in CRM management, preferably in a retail or e-commerce setting
• Strong knowledge of email marketing platforms and CRM tools, with Ometria experience being a bonus
• Proven track record in developing and implementing retention-focused strategies
• Data-oriented mindset with the ability to analyze customer insights and campaign performance metrics.

Benefits

• Competitive salary
• Generous product discounts
• Flexible working options (3 days a week in the office)
• Opportunity to contribute significantly to a well-established brand with ambitious growth plans

This role is ideal for someone passionate about building meaningful customer relationships and who thrives in a fast-paced, creative environment. If you're eager to turn customers into loyal advocates, we'd love to hear from you!

Please contact siobhan.kehoe@majorplayers.co.uk for more information.