Digital Brand Manager TCL:39976

Hybrid Role - 3 office days and travel to client meetings

The Candidate is seeking a talented and experienced Digital Brand Manager to join a dynamic healthcare organisation. The ideal candidate will be responsible for developing and implementing innovative digital marketing strategies that drive business growth and enhance brand visibility.

Key Responsibilities:

• Develop and Implement Digital Strategy: Create a comprehensive digital marketing plan that aligns with business goals and drives brand awareness, customer engagement, and lead generation across digital channels.
• Manage Digital Marketing Campaigns: Lead digital marketing agencies to plan, execute, and optimize campaigns across PPC, SEO, and paid social media.
• Optimize Website Performance: Work closely with digital agencies to enhance the website user experience, increase conversions, and improve customer engagement.
• Manage CRM and Email Marketing: Oversee email campaigns, develop content strategies, and maintain ongoing engagement with the database to enhance brand visibility and patient interaction.
• Collaborate with Cross-Functional Teams: Work closely with brand, hospital, and customer teams to ensure that digital marketing efforts are aligned with overall business objectives.
• Analyse Digital Performance: Analyse performance metrics across various digital marketing channels (Google Analytics, social media insights, etc.) to identify opportunities for improvement and optimize ROI.
• Manage Digital Marketing Budget: Effectively manage the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment.

Requirements and Skills:

• At least 5 years of experience in digital brand management, preferably within a lead generation business.
• Strong understanding of all digital marketing channels, including PPC, SEO, social media, email, and performance marketing.
• Ability to identify and interpret market opportunities and challenges, using data to inform strategic decisions.
• Proficiency in digital analytics tools such as Google Analytics, Facebook Ads Manager, and other social media analytics platforms.
• Strong organizational and project management skills with the ability to work calmly under pressure and manage multiple campaigns simultaneously.
• Ability to collaborate with internal and external stakeholders and lead cross-functional teams to deliver successful digital campaigns.
• Excellent verbal and written communication skills, with the ability to present strategies and insights to senior management.
• Experience working with WordPress CMS is a plus.

Benefits:

• Competitive salary with performance-based bonus.
• Flexible working arrangements.
• Professional development opportunities.
• Comprehensive health and wellness benefits.

If you are a passionate and results-oriented marketing professional, then you get in touch.

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Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.