Strategic Business Lead, Marketing & Merchandising

At Q, we build on the quality and resourcefulness of our people, and we nurture a spirit of innovation. With wide-ranging roles involved in our apparel manufacturing business, we are keen to attract dynamic, talented, and motivated individuals, who are ready to contribute to the achievement of our goals.

Q Collection Pte Ltd, established in 1993 and headquartered in Singapore, is a leading apparel manufacturer with a proven track record of innovation and ethical practices. Operating under "SQ Group" in Bangladesh and "Q Collection UK Ltd" in the UK, (https://www.linkedin.com/company/sq-group/), we’ve gathered recognition for our commitment to sustainable production processes and social responsibility. Q Collection actively seeks partnerships and investments aligned with our vision for a more sustainable future in the fashion industry. Our dedication to responsible manufacturing has positioned us as a trusted partner for major brands, solidifying our position as a frontrunner in the evolving landscape of apparel production.

Embark on a sustainable voyage with us; check out our Corporate Video: https://youtu.be/Uwr7GoyLH6o?si=sVbdmlp6QnNeUi.

But here's the scoop! As our company website is busy preening for a green vibe, don't forget to turn your way to SQ Group LinkedIn page to find out more about us (https://www.linkedin.com/company/sq-group/).

Job Context

This role will focus on formulating innovative marketing strategies in collaboration with selected high street retailers, ensuring alignment with our organization’s customer strategy. The ideal candidate will work closely with support services, including design, material sourcing, product development, and merchandising execution teams. Additionally, the role will involve liaising with manufacturing teams in Bangladesh to ensure seamless product delivery and execution. This position is crucial for driving overall business growth and enhancing customer satisfaction.

Job Responsibilities

• Develop and implement targeted marketing strategies to promote Q Collection in alignment with the organization’s customer strategy and selected partners.
• Monitor and analyze the effectiveness of marketing initiatives, utilizing data-driven insights to inform future strategies.
• Cultivate and maintain strong relationships with existing and potential customers, fostering effective communication and collaboration to drive shared success.
• Create engaging marketing materials and presentations tailored to the target audience.
• Represent Q Collection at industry events and meetings, showcasing the organization's strengths and capabilities to create business opportunities.
• Stay updated on market competitiveness, customer trends, new products, materials, and suppliers to enhance competitiveness and deliver an exceptional customer experience.
• Collaborate closely with support services—including design, material sourcing, product development, and merchandising teams—to establish product development and cost strategies. This includes liaising with manufacturing teams in Bangladesh to ensure seamless product delivery and execution, ultimately driving business growth and customer satisfaction.
• Develop and manage the Critical Path (CP) to ensure timely completion of marketing and merchandising events, leading to execution excellence.
• Integrate sustainability considerations into marketing and merchandising operations to align with corporate sustainability goals by promoting sustainable materials and products.
• Build and nurture a dynamic marketing and merchandising team, fostering a talent pipeline within the organization.

Key Performance Indicators (KPIs)

• Budgeted revenue and earning
• Conversion rate of new Business Opportunities
• Development hit rate
• Customer satisfaction survey
• % of Sustainable raw materials sourced and products produced
• On time delivery (OTD)

Educational Background

• Bachelor’s / Master’s degree in Textile or Apparel Engineering / Merchandising / Marketing.

Experience

• 5-7 years of managerial experience in Marketing and Merchandising.
• Capability and capacity to manage a complex business model across multiple departments within the selected customer portfolio driving $50M business or more.
• Experience in handling UK brands preferably Marks & Spencer, Primark, George, Sainsbury’s.
• Sound knowledge on all merchandising activities from product development to execution, critical path management, costing.

Additional Requirements

• Proven experience in a marketing role ideally within retail / manufacturing sector.
• Exceptional communication and interpersonal skills, with a charismatic personality.
• Ability to manage multiple projects and relations effectively.
• Strong network with high street retailers in the UK.
• Experience working collaboratively with cross functional teams, particularly in an international context.
• Proficiency in using marketing tools and analytical platforms.
• Strong customer orientation and performance-driven individual.
• Focus on people development and creating a future-ready front-end team.
• Ability to convert challenges to opportunities and deliver projects assigned under tight deadlines as per business needs.
• Job Location: Leicester, England, United Kingdom