Global Marketing Leader

About ETS:

ETS is a global education and talent solutions organization, enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment. We are committed to powering human progress by promoting skill proficiency, empowering upward mobility, and unlocking more opportunities for everyone, everywhere.

For more than 70 years, we have developed products and services based on rigorous research and our belief in the power of learning. Our portfolio consists of some of the world’s most trusted assessments - including the TOEFL® and TOEIC® exams, the GRE® and the Praxis® family of assessments - along with research, development and innovation that explores new frontiers in learning and measurement. Our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners are able to improve their lives through education.

Roles & Responsibilities:

Overall responsibility for organizing and leading the marketing function for TOEFL globally.

• Serve as the expert marketer for TOEFL, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand dev.
• Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
• Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
• Strategically plan and manage marketing budgets to align with organizational goals.
• Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
• Supervise pricing, product marketing, marketing communications, advertising, and public relations activities

Leading and building high-performing teams:

• Oversee performance marketing, content creation, and Go-To-Market (GTM) teams
• Serve as a global marketing thought leader, supporting both global agendas and local business units (Bus)
• Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
• Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success

Driving strategy and optimizing data:

• Drive growth by continuously evolving TOEFL's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights
• Lead competitor research efforts and stay informed about macro trends relevant to all business teams.

Education & Experience:

• Demonstrated senior leadership experience of at least 3 years and a minimum of 12 years in digital marketing, including extensive expertise in social media marketing and branding. Ideally in a global role
• Accountable for managing a substantial marketing budget, ensuring allocation to strategic initiatives supporting TOEFL's commercial growth.
• Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies.
• Background in fast-growth, high-volume digital-first businesses or online marketplaces encompassing both B2B and B2C environments.
• Track record of leading global marketing strategies.
• Strong data proficiency and exceptional analytical skills.
• Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital marketing
• Familiarity with lead generation tools including Hubspot, Apollo, Marketo, and Outreach.io.
• Outstanding presentation abilities with confidence in addressing senior executives.
• Implemented successful programs for ongoing testing and measurement across the department.
• Possesses an innovative mindset with an entrepreneurial inclination.
• Bachelor’s degree in business or associated concentrations, MBA strongly preferred.
• 13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.