Demand Generation Manager F/M/N

Why join the Swile adventure?

Since launching in 2018, Swile has revolutionised the employee benefits market.

By digitising the management and use of benefits, thanks to our super app, we have improved the experience, to make it simpler, more modern and more intuitive.

Swile also has a strong ambition: to become the leader in worktech, aiming to address the entire sphere of workplace life management through our products.

We're banking on technological innovation, meticulous design and a rigorous CSR approach to help improve the day-to-day lives of workers and decision-makers, while boosting commitment.

With over 1,000 employees and an international presence, particularly in Brazil, Swile has already won over millions of users and thousands of companies.

Join us in building a more fulfilling world of work.

Part of our plan to reinforce our leader position and grow the business on the Employee Benefits market in France, we are seeking a highly skilled and strategic Demand Generation Manager specializing in Account-Based Marketing (ABM) to lead our initiatives for large accounts and the public sector. This role is critical in driving targeted marketing efforts, aligning closely with sales teams to engage and convert high-value accounts.

The ideal candidate will have a deep understanding of ABM strategies, experience with large enterprises and public sector clients, and a proven track record of developing and executing successful marketing campaigns tailored to specific accounts.

Your future position :

• The Demand Generation Manager is responsible for:

ABM Strategy Development:

• Design and implement comprehensive ABM strategies tailored to large accounts and public sector clients.
• Collaborate with sales, product, and content teams to develop personalized marketing plans.
• Utilize data-driven insights to create and refine ABM strategies, ensuring alignment with business goals and sales objectives.

Campaign Execution and Management:

• Lead the execution of multi-channel ABM campaigns, including email, digital ads, events, content marketing, and direct mail, specifically designed for key accounts.
• Develop account-specific messaging, content, and offers that resonate with target decision-makers within large organizations and public entities.
• Monitor campaign performance, analyze data, and optimize efforts to maximize engagement and conversion rates within target accounts.
• Work hand in hand with Content, Event and Brand teams to build the most effective Marketing campaigns.

Sales Alignment and Collaboration:

• Work closely with sales teams to ensure marketing and sales are fully aligned on target accounts, messaging, and overall approach.
• Facilitate regular communication with sales to review account progress, share insights, and adjust strategies as needed.
• Support the sales team with tailored content, and other resources to enhance their engagement with key accounts.

Relationship Management:

• Build and maintain strong relationships with key stakeholders within target accounts.
• Act as the primary marketing contact for large accounts and public sector sales teams, ensuring that their needs and expectations are met.
• Develop deep insights into the business challenges and goals of key accounts.

Reporting and Analysis:

• Track and report on ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.
• Provide regular updates to senior management on the progress of ABM initiatives and recommend adjustments to improve outcomes.
• Build your annual budget based on company strategy and revenue objectives as well as on campaigns ROI analysis.

It will be a perfect match if you have ...

• 7+ years of experience in B2B demand generation, including 5 years in developing and executing successful ABM campaigns, with a strong focus on large accounts and public sector clients.
• Deep understanding of ABM principles and best practices, including personalized marketing, account segmentation, and multi-channel execution.
• In-depth knowledge of the challenges and needs of large enterprises and public sector organizations.
• Proficiency in Marketing automation and CRM software (Salesforce, Pardot and Marketing Cloud). Experience in ABM tools (6sense, Terminus, Demandbase, etc.) is a big plus.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaigns.
• Strong writing skills with an understanding of marketing & sales writing techniques.
• Excellent communication and collaboration skills, with the ability to work effectively across departments and with senior stakeholders.
• Self-starter with the ability to prioritize and manage multiple tasks and projects.
• You’re flexible and adaptable, hands-on and problem solver!
• Bachelor's degree in Marketing, Business, or a related field. A master’s degree or additional certifications in ABM or related disciplines is a plus.
• English language proficiency is requested.

Our hiring process

• We have a 5 steps process. 5 steps to convince you that Swile is the right decision for your future career.

During those steps, you will be meeting with:

• Priscilla from the Hiring Team for 45min.
• Meeting with Roy, Director of Demand Generation.
• Business Case with Roy.
• A Cultural fit Interview with 2 Swilers.
• Final Round with Virginie, VP Marketing.

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Location: Paris, FR

Posted Date: 11/16/2024