Senior Product Marketing (Solutions)

Overview

Strategically drives the promotion and positioning of our solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.

The Role:

• Plan, develop and coordinate the marketing effort for product portfolios during all stages of product life cycle (launch to end of service)
• Develop product strategies and implement business plans based on strong understanding of competitive and market landscape
• Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
• Provide fair, timely and effective deal support for qualified support requests e.g pricing support, positioning for customer engagement
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
• Conduct training and facilitate knowledge transfer to the sales force
• Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
• Support product management operations in the areas of contest tracking, collateral production, stock management and product related system (IT) matters.

Requirements:

• An effective team player who is self-driven, able to work independently within a fast paced environment and able to manage ambiguity
• Understanding and managing stakeholders needs, barriers and able to connect the dots.
• Strong understanding of brand strategy and messaging and creative development
• Proven ability to manage multiple projects and meet deadlines
• Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences

Please reach out to Rachel Heng for a further discussion on this opportunity!

Only shortlisted candidates will receive a response. Therefore, if you do not receive a response within 14 days, please accept this as notification that you have not been shortlisted.

EA License No: 11C5502

Registration No: R2311531

Location: Singapore, SG

Posted Date: 11/13/2024