Head of Research & Insight

Head of Research & Insight

South Manchester

Up to £70,000 + car allowance + benefits

Forward Role is working with a well-established Financial Institution. The business is expanding the Marketing function as they go through a period of exciting transformation with Insights at the heart of all future activity.

This is an incredibly exciting opportunity for a passionate Insights specialist to lead research projects and deliver impactful insights to drive business strategy, whilst enhancing marketing insights and reporting.

Role & Responsibilities:

• Build an in-depth understanding of the clients and customer, along with the wider market insights – identifying trends, areas of opportunity and growth and utilise data to inform decision making and drive marketing strategy
• Implement processes to monitor and evaluate marketing effectiveness, and making recommendations for future improvements.
• Develop and manage the customer/client satisfaction programme – delivering results and insights to the business, whilst working with stakeholders to implement change.
• Through the use of insights, support the development of the commercial marketing plan – focusing on brand awareness, acquisition to supporting business growth.
• Provide excellent leadership to a small team, offering mentoring and support

The ideal candidate:

• A Senior Insights Specialist with a strong understanding of marketing
• Ability to lead high performing teams
• Highly analytical and data driven
• Ability to unearth insights and use to implement improvements and drive change
• Utilise Insights to drive business decision making
• Working with internal data sources, along with primary research and utilizing third party data
• Experience working with senior stakeholders
• Ability to run large projects
• Be commercially minded and work strategically

If you are interested in this position, please get in touch with Sophie at Forward Role, or apply to this advert!