Marketing Content Producer

ABOUT THE [MARKETING CONTENT PRODUCER]

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

WHAT WE OFFER:

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

POSITION PURPOSE:

This position develops the marketing content calendar and manages the production of digital assets, including articles, video projects and photography assignments while frequently interacting with creative agencies, writers, photographers, influencers, vendors, advertising agency and all staff. The Content Producer will also be responsible for the collection and analysis of tourism research collected from TTRA, Brand USA, US Travel, and other research vendors.

LOCATION & SCHEDULE:

• Full time, Exempt
• This position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.

WHAT WE REQUIRE:

• Bachelor’s degree in marketing, Communications, Journalism, Professional Writing or related field from an accredited college or university.
• 2-4 years social media content writing experience.
• 2-4 years knowledge of interactive marketing and/or e-commerce.
• 2-4 years’ experience in interactive techniques: chat marketing, search engine marketing and optimization, podcasting, and blogging.
• Demonstrates strong writing skills (portfolio or sample submission required).
• Successfully demonstrates practical experience with application and implementation of AP style.
• Proficiency in content marketing and project management platforms such as WordPress, Canva, Asana and Active Collab.
• Valid, unrestricted Michigan driver’s license.

PREFERRED:

• 3+ years social media content writing experience.
• 3+ years knowledge of interactive marketing and/or e-commerce.
• 3+ years’ experience in interactive techniques: chat marketing, search engine marketing and optimization, podcasting, and blogging.
• Agency experience
• Familiarity with the hospitality industry, the Detroit metro area tourism attractions and/or the field of publishing or publication sales.

HOW YOU’LL CONTRIBUTE:

• Manages the content production process, including selecting content themes, assigning freelancers/agencies, editing content and publishing content to the Visit Detroit website while maintaining the content production budget.
• Writes content and copywrites as needed.
• Participates in strategy sessions, generating ideas to accomplish Visit Detroit’s objectives.
• Provides content marketing support and perspective on interdepartmental projects.
• Provides social media support when needed.
• Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders.
• Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders.

OTHER CONTRIBUTIONS:

• Handle a variety of special projects for the Senior Director, Marketing.
• Assist with the execution and onsite support at major Visit Detroit meetings and events Collaborate consistently with Social Media team to ensure that messaging and branding are aligned, and content is properly promoted.

REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:

• Excellent writing, editing, and proofing skills.
• Understand content marketing best practices.
• Knowledgeable about social networking platforms and video communications
• Basic knowledge of SEO best practices.
• Ability to respond effectively to quickly changing priorities and responsibilities.
• Flexible, people-oriented, detailed person who can work under pressure and meet tight deadlines.
• Working knowledge of metro Detroit attractions, restaurants, events, hotel, and meeting facilities.
• Organized, self-motivated, team player, proactive and flexible.
• Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Skilled in organizing, prioritizing, and analyzing multiple assignments simultaneously.
• Ability to think and manage creatively in a fast-paced work environment.
• Ability to develop and maintain effective working relationships with supervisors, peers, colleagues, and external stakeholders.
• Maintains a positive and professional work attitude, appearance, and behavior even in the most demanding situation.
• Ability to work effectively in both remote and in-person work environment; proficient using video conferencing software and other remote work tools.
• Proficient in using personal computer software and applications including Microsoft Word, Excel, Outlook, and PowerPoint.
• Available weekends and outside of normal work hours for assignments and travel, as needed.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
• Ability to perform extensive standing and/or walking for work-related assignments and events.
• Ability to lift push, and or carry up to 25lbs. occasionally.

Visit Detroit is an Equal Opportunity Employer:

We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

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The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment.