Director Advertising Operations

Position Title: Ad Ops Director

Department: Ad Sales

Working conditions: Camden, Hybrid - 3 days in office

Who are we

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.

We’re looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.

With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience— and we want you to be a part of it!

Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.

Who are you

There are lots of people here doing all sorts of jobs and we believe that having all kinds of people from all kinds of backgrounds makes this a great place to work. We have a number of Employee Resource Groups that look to support our employees from all walks of life and who face common challenges in the workplace, and we hold tons of events all your round to nurture the best possible, inclusive environment

Is this role for you?

The Ad Ops Director will be part of the International Digital Ad Operations team responsible for implementing streaming and video advertising campaigns across a large network of well-established products internationally (Paramount+, my5, PlutoTV, YouTube) and managing dozens of resellers and partners across the globe.

This role will be based in London and will focus mainly (but not exclusively) on managing the relationship with sales partners and internal stakeholders for the my5 BVOD service. Attendance in the office is required for at least 3 days a week. This role will report to the VP of Multiplatform Adops in London. The structure of the team may change during this time. The wider team is formed of Ad Ops and Ad Product roles in London, Berlin, Paris, Madrid, Copenhagen, New York, San Francisco.

What will you be doing?

Daily responsibilities in this role include:

• Acting as the main point of contact for communicating with partners and resellers and DSPs.
• Daily check of fill rate and eCPM across the key products, i.e. my5 and P+.
• Identify issues, escalate these issues to relevant teams and follow their progress until solved. Set timelines for their resolutions.
• Collect requirements and calculate revenue loss/increase for each of those requirements
• Attend all internal and external calls and meetings and be able to answer questions from other teams and from external contacts
• Working closely with the programmatic leads and ad sales teams to find ways to increase revenue and fill rate.
• Working very closely with the Product Team in US and UK to launch new features and ad solutions.
• Manage compliance, block lists and competitor lists and be a point of contact for escalation of sensitive categories creatives. Understanding of UK compliance is key
• Interacting with vendors, ad tech, strategy, and marketing teams to further our business objectives.
• Ownership & development of ad sales operations and advertising partnerships.
• Lead any change or improvement regarding privacy, GDPR, consent management, data collection, registration, first and third data.
• Developing a strong understanding of the needs of various markets (in the industry) and how they relate to our centralised business
• Solutions-oriented, with a strong knowledge of streaming and CTV and exposure to the digital ad sales process and ad architecture

Due to the pioneering and involved nature of our team, responsibilities will be many and varied, so the candidate should have good flexibility and willingness to pick up and run with work with moderate direction.

About you

• Full competency with Freewheel and SpringServe ad servers, streaming technology, SSAI and DAI.
• Strong understanding of privacy, GDPR, consent, data sharing and audience segments.
• Exceptional knowledge of vendors and ad tech that provides data and measurements.
• Management and leadership experience with the ability to delegate effectively
• Project management
• Programmatic experience an advantage (i.e. Magnite, Xandr, Pubmatic, Index Exchange…
• Excellent communication and interpersonal skills, with the afrebility to converse product/ad tech teams and well as account executives and clients/agencies
• Demonstrate excellent data elaboration skills (not just Excel!), strong awareness in new digital media and technologies.
• Excellent presentation skills.
• Client Services focus
• Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
• Smart and quick learner with organizational agility and strong attention to detail
• Effective team player with strong resiliency
• Passion for interactive media, video streaming and advertising

Who are we

Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know