Marketing Manager Consumer, Market and Strategic insights

The Consumer, Market and Strategic Insights Marketing Manager will play a key role within the global marketing organization. She/he will manage consumer and market insights development, market research projects, and data analysis.

She/he will synthetize these into deep understanding of our key stakeholders (consumers & HCPs) and the market, and use this knowledge to support category strategy, marketing initiatives, and product pipeline development. Specifically, she/he will focus on the following areas:

1. understanding the key stakeholders & dynamics influencing the business, with a priority focus on consumers and HCPs
2. enabling strategic decisions relating consumers programs, customers and portfolio management
3. partner with the Category and HCP marketing teams to identify new growth opportunities for the business,
4. help qualify marketing and product related innovation through relevant qualitative and quantitative research.

Key Responsibilities-

• Synthesize data from disparate sources including syndicated data, ad hoc consumer research, trends etc.
• Identify stakeholders’ relevant and actionable insights and share within the organization
• Perform market research to understand industry trends, consumer fundamentals, and competitors
• Manage syndicated research process and reporting (e.g. market share, brand health metrics)
• Partner closely with cross-functional teams to understand the needs of the business and recommend insight’s related and /or research related solutions to address key questions
• Actively participate in Category and HCP marketing thinking and influence strategic decisions based on insight analysis and data
• Leverage her/his knowledge to proactively bring new ideas to stakeholders to help develop and refine brand strategies
• Lead development of research learning programs to meet business objectives
• Partner closely with cross-functional teams to design research programs that will help qualify innovative ideas, marketing communication and concepts, customer (HCP) programs etc.
• Work with category teams to integrate customer insights into the product development lifecycle qualification
• Identify, qualify and manage network of research agencies and consultants (cost efficient)
• Explore new capabilities & developments within the evolving world of consumer insights and share best practices with team
• Establish insight knowledge sharing system and Database repository

Requirements-

• University Degree in Marketing, Marketing focus or equivalent/ MBA in Business Administration Preferred
• 10+ years in OTC/consumer health industry in consumers insight/market research or similar role
• Ideally 3+ years of experience in research agency
• Market research related skills (research methodologies, agency management, data analytics, statistical tools etc.)
• Proven strategic thinking fed by analytical mind and ability to envision opportunities
• Good understanding of OTC environment in European type of markets
• High agility level acting with speed - has courage to take appropriate risks.
• Self-starter and self-driven
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.
• Externally focused - driven by adding value to consumers and customers.