Digital Marketing & Strategy Director

The Digital Marketing & Strategy Director’s main purposes are

(1) to provide media strategic direction to the markets,

(2) drive digital optimization for brand growth and investment monetization at a Global level

(3) identify digital-based opportunities aiming at reinforcing the Category team consumer programs.

She/He will set up the appropriate framework for an efficient and effective improvement of the markets' digital performance.

She/he will lead and supervise market’s Digital investments supervising all market media activities.

The individual will define most up-to-date digital programs/opportunities that will help achieve short term marketing goals and longer term visions.

She/He will manage and develop the website content and back end support

She/he will very closely collaborate with the Category team and the top 12 markets globally

Key Responsibilities-

Global guidance and direction

• Define global guidelines and standards to be achieved within digital fundamentals, data-driven media planning and KPIs setting in order to exceed industry best-practices
• Identify and integrate the newest digital opportunities, latest technologies, rising trends and benchmarks to ensure the brand stays relevant and up-to-speed with market dynamics
• Create and lead regional Digital Media Hubs to optimize media efficiencies and spendings
• Leads the development of unified media strategies and KPIs – supervise all markets digital media activities
• Develops with Category team annual brand plans and drives creation and execution of local Connection plans

Digital Marketing

• In collaboration with the Global Category team and the markets, develop consumer-centric global digital programs to support equity building, product (re)launches
• Lead the markets in the adoption of global programs and the development of local ones supporting seamless execution of cross-channel digital campaigns including owed, paid, social and earned media targeting both Consumers and HCPs
• Set and monitor markets' digital KPIs ensuring campaign efficiency and long term effectiveness
• Steer continuous optimization and gather learnings and insight

Cross-functional support

• Collaborate to the elaboration of Marketing strategies and plans
• Coach and train markets, distributors and category teams
• Act as a platform for exchange of best practices, helps transfer of ideas across the market & global operations
• Run regular master classes and trainings to the markets

Qualifications-

• University Degree in Marketing or Marketing focus or equivalent/ MBA in Business Administration Preferred
• 15+ years of relevant Marketing experience in OTC, Consumer Health, FMGG industries
• International experience 10+ years as client or agency side
• Digital and e-commerce market experience at a global level.
• Consulting or Digital agency experience
• Highly strategic and structured
• Ability to "pull" resources and energy - drive collaborative relationships with key stakeholders/ markets/functions
• Knowledge of Word, Excel and PowerPoint to accurately document and record all the e-commerce activities.
• IT Software, eCommerce, internet Technologies.
• Should understand the e-commerce portals image guidelines.
• Should be able to understand different digital & e-commerce software programs needed to run the Consumer Health business effectively.
• Has a real sense of urgency to deliver
• Strong creativity – thinks out of the box.
• Externally focused, has presence in meetings, transparent