Digital Marketing Manager

About the Agency:

My client is a dynamic and innovative marketing agency dedicated to delivering outstanding results across a range of industries. They are passionate about creating impactful digital marketing campaigns that drive growth and engagement for their clients. We are currently looking for an experienced Digital Marketing Manager to join their vibrant team and take the lead in shaping their digital strategy.

Job Summary:

As the Digital Marketing Manager, you will be a crucial part of the team, developing, implementing, and optimising multi-channel digital marketing strategies for a diverse client portfolio. You will manage a team of digital specialists, working closely with the creative and account teams to ensure that campaigns deliver maximum impact and ROI. This role requires a balance of strategic thinking, hands-on digital marketing expertise, and leadership skills.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing campaigns.
• Oversee and manage the digital marketing team, providing guidance, mentoring, and performance management.
• Monitor and analyse campaign performance metrics using tools such as Google Analytics, adjusting strategies as needed to optimise performance and achieve client objectives.
• Collaborate with internal teams (creative, account management) and clients to understand their business goals and deliver tailored digital solutions.
• Stay current with digital marketing trends, emerging technologies, and best practices to ensure the agency remains competitive and innovative.
• Manage budgets and allocate resources effectively to maximise campaign performance and profitability.
• Report on campaign results and ROI to clients, presenting insights and recommendations for future improvements.

Key Requirements:

• Proven experience (5+ years) as a Digital Marketing Manager or in a similar role, ideally within an agency setting.
• Strong knowledge and experience in SEO, PPC, social media advertising, email marketing, and content strategy.
• Experience managing a team of digital marketing professionals, with a track record of coaching and developing talent.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, and marketing automation platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimise campaigns.
• Excellent communication and presentation skills, with the ability to build strong relationships with clients and internal stakeholders.
• A proactive, results-oriented mindset with the ability to thrive in a fast-paced, dynamic environment.

What’s on Offer:

• A collaborative and creative work environment within a growing agency.
• Opportunities for professional development and career advancement.
• Flexible working arrangements and a supportive team culture.
• Competitive salary package and performance-based incentives.