Paid Social Manager

Job Title: Paid Social Manager

Location: Manchester

Employment Type: Full-Time

Experience: Minimum 1.5 Years

Salary: Competitive, Based on Experience

About Us

We are a fast-growing digital agency in Manchester, known for delivering cutting-edge marketing strategies across a diverse portfolio of clients, including eCommerce and retail brands. Our team thrives on creativity, data-driven solutions, and the ability to help businesses grow through expert digital marketing services. We are seeking a talented Paid Social Manager to join our team and take ownership of paid social campaigns that drive real results for our clients.

Key Responsibilities:

• Campaign Management:
• Plan, execute, and optimize paid social media campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, and Pinterest, ensuring that campaigns are aligned with client goals and objectives.
• Performance Optimization:
• Monitor campaign performance on a daily basis and implement strategies to improve key performance metrics (KPIs) such as ROAS, CPA, CTR, and conversion rates.
• Audience Targeting:
• Develop and refine audience targeting strategies to reach the most relevant consumers, utilizing detailed audience segmentation, lookalike audiences, and remarketing tactics.
• Creative Collaboration:
• Work closely with the creative and content teams to develop compelling ad copy, visuals, and video assets that resonate with target audiences and meet campaign objectives.
• Client Communication:
• Maintain regular communication with clients, providing updates on campaign performance, insights, and recommendations for ongoing optimization. Build strong client relationships and be their go-to expert on all things paid social.
• Analytics & Reporting:
• Generate detailed performance reports and provide actionable insights to both clients and internal teams. Use data to tell a story and drive continuous improvement.
• Budget Management:
• Effectively manage and allocate budgets across campaigns to maximize performance and ensure efficient use of client spend.
• Stay Current:
• Keep up-to-date with the latest trends, platform updates, and emerging technologies in the social media landscape. Identify new opportunities for growth and innovation for both the agency and its clients.

Key Requirements:

• Experience:
• Minimum 1.5 years of hands-on experience in paid social media campaign management, ideally within a digital agency. Experience working with eCommerce or retail clients is a strong plus.
• Platform Expertise:
• Strong understanding of social platforms including Facebook Ads Manager, Instagram, TikTok, LinkedIn, and Pinterest. Experience with Google Analytics and tracking tools is desirable.
• Analytical Skills:
• Strong ability to analyze campaign performance data, identify trends, and optimize campaigns based on insights. Experience managing budgets and hitting KPIs is essential.
• Creativity & Collaboration:
• Able to work closely with creative teams to develop high-quality, on-brand ad creatives that drive performance. A blend of analytical and creative thinking is key.
• Client Management:
• Strong communication skills with the ability to build client trust and manage expectations. Comfortable presenting results and strategies in client-facing meetings.
• Organized & Detail-Oriented:
• Ability to manage multiple campaigns and projects simultaneously, ensuring attention to detail across all aspects of campaign execution.

Benefits:

• Competitive salary based on experience
• Hybrid working options
• Career development opportunities with a clear path for growth
• Fun and dynamic office culture in central Manchester
• Regular team social events and outings
• Health and wellness benefits