Stellar

Content Creator

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Job Location

Victoria, Canada

Job Description

Stellar recently underwent an exciting rebrand. Now, we’re looking for a dynamic Content Creator / Marketing Manager who can lead our content strategy and build our brand through compelling, high-impact content. This role goes beyond traditional content marketing; we need someone who is not only a strategist but also a creator—someone comfortable on camera and skilled in video production. You'll be the face of our brand in video content, as well as the creative force behind it. REQUIRED WITH APPLICATION: Along with your resume, please submit a short video introducing yourself (using your snappy editing chops) and explaining why you’re a great fit for this role. Since this position involves creating video content, we want to see your on-camera presence and creativity in action Upload your video to YouTube (or a similar app) and email it to careersstellarcontent.com along with your resume. Applications without a video emailed will not be considered. Key Responsibilities 1. Lead Content Strategy & Creation Develop and execute a dynamic content marketing strategy that includes written, visual, and video content. Create engaging, high-value content that resonates with our audience, particularly focusing on digital marketing agencies and marketing managers for brands. Ensure all content tells a compelling story that aligns with our brand voice and deeply engages our audience. Design and produce videos featuring yourself and other team members, as well as manage freelance resources for additional content creation and editing. Develop and manage email marketing campaigns, creating compelling emails that align with our broader content strategy and engage our audience effectively. Collaborate closely with other teams, including product and sales, to ensure content supports broader business objectives and aligns with our overall brand strategy. 2. Drive Video Content Production Take ownership of our video content strategy, creating videos that showcase our products, company culture, and industry insights. Be comfortable appearing on camera, and work with others to do the same, producing videos for platforms like YouTube, Instagram, TikTok, and LinkedIn. Utilize tools like Capcut for basic video editing and coordinate with freelance editors when needed to bring high-quality videos to life. Experiment with various video formats to keep our content fresh and engaging. 3. Enhance Social Media Presence Develop and implement a social media strategy that prioritizes video content to engage with our audience on platforms where they’re most active. Manage our social media channels, crafting a variety of content types, with a heavy emphasis on video, to boost our online presence. Identify and explore new social media platforms and trends to ensure our brand remains at the forefront of digital engagement. 4. Optimize Content Performance Leverage a solid understanding of SEO basics to ensure that all content, including videos and blog posts, is optimized for search engines and can reach a broader audience. Collaborate with SEO specialists or freelancers as needed to refine and enhance SEO strategy without needing to be the primary expert. Monitor content performance, making data-driven adjustments to maximize engagement, lead generation, and overall effectiveness. Stay updated with the latest digital marketing trends to keep our strategy relevant and impactful. Tools You'll Use Daily Capcut or similar Canva or similar HubSpot (for email marketing) Google Analytics Microsoft Teams Job Requirements Required Qualifications: 2 years of experience in content marketing and video content creation. Proven ability to produce, edit, and appear on camera for various types of video content. Strong research and interviewing skills to generate valuable and unique insights. Experience managing social media accounts with a focus on video content. Self-driven with the ability to learn new skills and tools quickly. Solid understanding of digital marketing and content strategy, with an emphasis on video. Preferred Qualifications: Comfortable working in a remote team environment. Familiarity with content marketing tools and platforms. Experience in B2B SaaS marketing is highly desirable.

Location: Victoria, CA

Posted Date: 10/7/2024
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Stellar

Posted

October 7, 2024
UID: 4890912041

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