Marketing Automation Manager

Customer Lifecycle Marketing Automation Manager

Hemel Hempstead (Hybrid) – 50% of week in office

Annual salary + bonus and benefits

Be part of the CLM transformation at Haven! We’re looking for a technical specialist to take on a brand new role that will drive automation and incremental revenue and an enhanced customer experience. Automation and personalisation are key pillars of our new Customer Lifecycle Marketing proposition, you will drive building sophisticated customer journeys.

The Customer Lifecycle Marketing Automation Manager will oversee customer communication journeys, automation (email, SMS, App Push, Outbound Calling), and dynamic elements in our new Email Service Provider (Bloomreach). This role demands technical expertise, project management proficiency, and CRM best practice knowledge. Leading CLM's technical aspect, you'll be instrumental in building the new CRM journeys.

Your Opportunity:

To learn, develop and become an expert in a key area of the business by:

- Developing and building our new Bloomreach environment

- Leading the build & development of visually appealing and responsive marketing emails, SMS, App Push campaigns, including implementing dynamic elements

- Acting as the technical lead on CRM automation across workflows, process, campaigns, cart abandonment etc

- Owning the testing and optimisation process, including QA

- Leading on email campaign performance and analytics/tracking

What we’d like you to bring:

- Proven experience in the technical elements of CRM – building and deploying emails

- Experience of implementing advanced email automation workflows based on customer behaviour and preferences

- Deep understanding of email service provider platform management and operations

- Experience of building emails using some or all of the following: HTML, CSS, PHP, AMP Script

- Demonstrated experience of building personalised communications within an ESP

What’s In It For You?

- Holiday allowance that rises with service, plus a ‘Holiday Buy Scheme’

- Annual bonus

- 20% discount on both Haven and Warner Hotels holiday for you, family and friends

- Comprehensive wellbeing support

- Access to the Bourne Leisure corporate box at the O2 Arena ,London

- Exclusive discounts with corporate partners

- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees

Who are we?

We’re part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.

What’s it like to work with us?

Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.

We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.

What can you expect during the recruitment process?

The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.

We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at resourcingteam@bourne-leisure.co.uk.