CRM Marketing Manager - Fintech - £50,000

CRM Marketing Manager

Fintech

£45,000 - £50,000

A Fintech that was founded in 2016 are looking to further develop their Marketing function with a CRM Manager hire.

Reporting into the Senior Marketing Manager you will be responsible for email marketing, automated user journeys, leading nurturing programmes and reporting.

Ideally you will have 2+ years experience in a CRM & Email role and in a similar industry, Finance, Fintech, Property, Wealth Management etc. The business is performing incredibly well and have some exciting growth plans this year!

Responsibilities

• Create, schedule and execute all CRM emails, regular and solus newsletters, event management, marketing automations and existing processes to all customers (both B2C)
• Manage the communication and email marketing calendar with key senior stakeholders
• Provide regular reporting of email metrics and insights to the Marketing team and wider business
• Set up and management of the operations side of their internal virtual events, including email invitations and follow ups
• Deliver growing levels of engagement, conversions, and performance across email, push and other cross-channel communications

Requirements

• Previous experience in a CRM/ Email Marketing role, with an interest in Fintech
• Ideally 2+ years experience in a CRM position
• Knowledge of A/B testing and optimising content to improve open, click-through and registration rates
• Strong understanding on best email marketing practice
• Experience working with automation and CRM tools (MS Dynamics 365 and ClickDimensions would be ideal)
• Hands-on, motivated and ability to work with multiple stakeholders
• HTML for email building is a plus