Marketing Automation Manager

Your new company

My client are a leading manufacturer of luxury vehicles and due to natural movement in the team, are seeking a CRM/Marketing Automation Manager to join them on a long-term contract. The contract will run initially until the end of the year, with a view to extend until at least December 2025. This is a full-time, hybrid contract working 3 days a week from their Chichester office.

Your new role

As CRM/Marketing Automation Manager, your job will be to analyse and review existing customer journeys in order to make data-driven decisions to improve these targeted communications. You will be responsible for streamlining marketing automation operations, implementing first-class campaigns, optimising Customer Relationship Management performance, and focusing on the automation of customer journeys. This role will also include feeding back into the CRM strategy providing recommendations on improving it.

Leveraging a test & learn approach, customer insights, and regional feedback, you will create and execute always-on CRM campaigns and life-cycle triggers across the different touchpoints of the brand. You will be responsible for developing & implementing the marketing automation strategy for customer acquisition, retention, and loyalty, with a strong focus on personalisation, segmentation, customer journeys and technical execution.

What you'll need to succeed

• Significant experience of CRM/Marketing Automation experience (ideally luxury or automotive).
• Hands-on experience working with Email Marketing platforms and/or marketing clouds, ideally Salesforce Marketing Cloud.
• Experience working with Salesforce Sales Cloud and Service Cloud is desirable.
• Experience managing third-party suppliers/consultancies in a technical execution environment is highly desirable.
• Great communication and team collaboration; able to manage numerous business requirements/stakeholders at one time.
• Be flexible and able to change focus with business priorities in a professional manner.
• Experience working in cross-functional team environment with the ability to leverage the expertise of others within your role.
• Excellent project management skills.
• Strong interpersonal skills, able to sustain relationships in different regions, time zones etc.
• Luxury experience highly desirable.

What you'll get in return

You will receive an hourly pay rate between £24-£32 per hour (£45,000 - £60,000 annual salary equivalent) and contractor benefits including 25 days holiday + Bank Holidays. This is a rolling contract, initially with an end date of December 31st 2024 but a view to extend for at least a further 12 months. You will have the opportunity to work flexibly, with 2-3 days per week expected on-site in Chichester.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.