Shopper Marketing Analyst

Shopper Marketing Analyst

Location – Bracknell

1 Year Contract

1 Day per week on site

Pay Rate - £17.93 - £22.41

Your responsibilities in the role

• Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
• Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
• Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
• Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
• Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
• Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Skills and Experience

• Degree in Marketing or higher from an accredited institution
• Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market
• Strong analytical aptitude
• Experience in project & stakeholder management
• Excellent communication & influencing skill
• Commercial acumen
• Project management and prioritization skills
• Ability to prioritise
• Strong interpersonal and communication skills

Further details are provided upon application